In the article, “Ad Industry Veterans Honored with Cola Memorial” it is taking the time during Cola Wars, a critic from the Onion, a satirical website. The rivalry between Pepsi and Coke then compares it to a real war, but actually, intend to ridicule the soda rivalry. The purpose of this article was to denounce those who allow simple, insignificant things, such as beverage choice to become a heightened situation when there are tremendous problems in society. American consumers were mocked with the use of burlesque satire in order to help them to understand that there are more issues out in society than a competition between two soda’s company. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.…
Since a commercial can be seen from different cultural perspectives, Pepsi analyzes each culture to create a strategy to apply ethos, logos, and pathos correctly. The first commercial is situated in the Super Bowl season, this commercial can make more sense for American people, since this event is unknown in…
Is the beloved Queen B actually a manipulative tyrant? Critics of Beyoncé’s Pepsi advertisement argue that she has no business selling the sugary beverage because of its confliction with her “Let’s Move!” campaign and her influence over children as a celebrity. According to the article Is It OK for Beyoncé to Sell Soda, “sugary beverages, particularly soda, are making Americans sick” and “these drinks have been linked to weight gain and obesity.” Therefore, by being in the Pepsi commercial, Beyoncé is promoting the exposure of these health risks to children.…
We live in a world where majority of POCs are petrified when being pulled over by a cop because of multiple instances of police brutality around the world and especially in the United States. Before the officer relieved the tension by revealing his true purpose of pulling the mother and son over, the two resisted rapid movements and insisted on calling the officer “sir”. In The Hate U Give, Mav taught Starr to not make sudden movements and to keep your hands visible to the cops at all times. These lessons are seen as a must for POCs when dealing with a citation because they are afraid. They see the melanin and pigmentation on their skin as a target practice for police brutality.…
Police brutality is becoming a major problem in today’s society. It has been an ongoing issue throughout the world. As society grows, the existence of police brutality become more of an issue. The issue posed by illegal use of power is ongoing reality for people of a disfavored race or sexual orientation. Police brutality remains as one of the most divisive human rights in the world.…
Q4) In Kilbourne’s view, how is violence portrayed in ads? (450-451) Kilbourne first describes violence as something that women can easily avoid, but not being too provocatively dressed and not to give off any signals. She implies that when he says, “It is reassuring to believe that we can avoid it by being good girls, avoiding dark places, staying out of bars, dressing innocently”…
Police Brutality in America has become a new plague, it has infiltrated our country, and has exposed a dark side of the justice system. Thousands of cases involving police brutality are reported yearly, and thousands of incidents go unreported as well. Incidents of police brutality go unreported because of fear. The American justice system is being ran by fear, causing uncertainty for citizens of America. The terrifying idea of waking up to a news report stating that a person has died at the hands of a police officer for no logical or specified reason has become a reality in modern day America.…
On April 28, 2015, in the city of Baltimore Maryland during the protest of Freddie Gray, a massive riot erupted. What lead to the riot, you asked? Police brutality lead to the riot in Baltimore that had at least 34 people arrested and 6 police officers injured. Police brutally is the reason for the shorten of the African American, not just males but also females lives today. Who is Freddie Gray?…
Police Against the People Police brutality against black individuals has skyrocketed in the past several years causing an outrage within the community. Although the distinction between the privileges of white people and colored people have been going on all throughout history, nowadays, it’s getting a bit out of hand. Astonishingly, nearly one thousand people have been killed by the force of police brutality in 2015 alone, three out of every five deaths belonged to those of Hispanic and black race (Ribas)! Therefore, with this being said, writers from the past such as Malcom Holmes and the present, Kim Lersch, Thomas Bazley, Thomas Mieczkowski, and Kristina Childs; plus, Folusho Otuyelu, Warren Graham, and Shakira Kennedy have vigorously criticized…
Police brutality is one of the most serious human rights violation in the United States. The excessive use of force by officers including severe beatings, fatal chokings, and unjustified beatings against innocent civilians persists today. On June 8, 2011, a 34 years-old man named Ernest Duenez was shot and killed by Manteca, CA police officer, John Moody. Moody was waiting for Duenez in a corner, when he saw Duenez’s truck he followed him to his driveway. Moody yelled at Duenez to drop his weapon, despite the fact that no weapon was visible.…
2424 Police Brutality against African Americans In today's society society, it seems like history is repeating itself when it comes to police brutality against African Americans. To begin, there is a never ending trend of a Caucasian police officer or man who commits a crime and receives no time in jail for his wrong. There is one specific case that stands out to me, it is the Eric Garner Case. “Eric Garner was approached by New York Police for allegedly selling black market cigarettes.…
Police brutality has become a common issue to talk about in today’s America. Americans today are against police brutality, but they don’t even know what it means. So, what is police brutality? Furthermore, The Law Dictionary states “Police Brutality is the use of excessive and/or unnecessary force by police when dealing with civilians.”…
Home Alone (1990) - “Fuller! Go easy on the Pepsi.” In the movie Home Alone, the scene shows Fuller McCallister drinking a can of Pepsi, while having a slight smirk on his face. Fuller is known to be a soda lover and that’s seen in this scene. When the movie came out in 1990, the movie became number one in America.…
Putting Public First First off, it was smart of Pepsi to look at the situation from the consumer point of view. As a corporation, Pepsi knew it was not their fault as their filling facilities were top of the line, leaving no room for these syringes to enter the can. The general public on the other hand was not aware of the technology that Pepsi uses which can lead to a sense of uncertainty and fear. By putting the public first, it shows that they care about this crisis seriously in order to gain back public trust.…
Even Pepsi embraced it. In 1973, their slogan was “Join the Pepsi People, Feelin’ Free.” This slogan is featured in Pepsi’s “Down East” commercial, where people are seen gallivanting on the beach, barbecuing in the sunset, and cruising along the shorelines without a care in the world. Meanwhile, the music in the ad is very upbeat and makes one feel cheerful (“70s Pepsi TV Commercial: Down East”).…