Polaris Case

Superior Essays
Report Section #1: Analysis of the company POLARIS.

History:
Polaris become founded in 1954. The Polaris Headquarters is located in Medina, Minnesota in the United States. Polaris is worldwide except in Cuba, Iran, Syria and North Korea. Polaris occur when David Johnson, Allan, and Edgar Hetten created the first snowmobile, later continued by motorcycles, that were marketed by different companies around the world, (1956) the first snowmobile sold around $465, but no actual sales prices were listed. In 1960, Edgar Hetten left his partners to create his company.
The 1965 Mustang snowmobile was the success, and prevented Polaris from going bankrupt, but instead, increase their sales and helped grow their profits; this was one of its top market
…show more content…
is a manufacturer of ATVs, snowmobiles, motorcycles and electric powered vehicles. Sales were climbing back from a low of $1.6 billion in 2009 to $2.7 billion in 2011, with projections of $3 billion in 2012. In fact, the company foresees sales hitting $5 billion in 2018. One predominant factor is that the firm's largest market, North America, is recovering from a deep recession. "Retail sales in the North American off-road vehicle and motorcycle industries are off to their best start in years," said Polaris CEO Scott Wine in an April 18 earnings release. North American sales increased a healthy 17% in the first quarter, with off-road vehicle sales up 30%, and on-road vehicles up 44%. Overall, sales in the first trimester were at $674 million, up 25% from $537 million in the year-earlier period. Net income grew to $60 million in the three-month period, an increase of 27% from the year-ago quarter. International markets are also contributing to higher sales. From 2010 to 2011 the company enjoyed a 39% growth rate overseas, with the Asia Pacific region showing the largest gain of …show more content…
Many other companies only produce motorcycle and related accessories like Harley-Davidson, which is also a very well-known company. The recreational market is no joke if a company doesn’t have the capital requirements to enter the recreational market it will suffer a loss of profit. Large expenditures are needed to develop the facilities to build just one vehicle, and research and development cost are very high. Particularly with the economic downfall, we are having. The high capital requirements, research and development costs, price, as well as the limited openness all have factors which make it a market that will not grow at a very fast rate. Making other companies unattractive to the marketplace. This signals a small threat of new entrants to

Related Documents

  • Great Essays

     A programming increase in diversity.  The plant is immersed in the Harley-Davidson’s heritage, (Hamid, (2015). Competitors Analysis Harley-Davidson’s threats are other company’s competition, these are Suzuki, BMW, Polaris, and Yamaha. Harley-Davidson’s biggest competitors are Suzuki, which holds the biggest shares in the Asian markets, then BMW, (Fowler, (2015). When performing the financial ratio analysis of BMW and Suzuki is looking like the fiscal performance of Suzuki is much more stronger than BMW by two-thousand-five it had one-hundred-ten-thousand- three-hundred-thirty-five dollars to BMW’s forty-six-thousand-six-hundred-fifty-six dollars in revenue, (E*Trade, (2015).…

    • 595 Words
    • 3 Pages
    Great Essays
  • Improved Essays

    Summary: 24/7 Regulation

    • 521 Words
    • 3 Pages

    The 24/7 regulation in the city of Madison has caused this city to have one of the highest fares when compared to cities similar in size. According to the text, the 24/7 rule requires that all taxi companies provide citywide service 24 per day and 7 days a week. In addition, annual licensing fees are $1,000 per company and $40 per vehicle plus $25 a driver. For 17 years now, this regulation has affected the taxi market by creating entry barriers for new cab companies, creating expensive licensing fees and making the taxi application process rigorous. Expensive fees and a lengthy application process create entry barriers along with additional service requirements that pose a greater threat for the taxi market.…

    • 521 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Verizon Case

    • 433 Words
    • 2 Pages

    Thank you for allowing Verizon Wireless the opportunity to respond to the complaint forwarded on behalf of Mr. Bulkhead. Specifically, Mr. Burkhead explains he was sold a plan that qualified for a veteran’s discount. Mr. Burkhead states he proved he was a veteran and was to receive the discount thereafter. Discounts by Verizon Wireless offers discounts on wireless products and services.…

    • 433 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Ford vs Chevrolet Hi dad and welcome back to earth. (Wait for audience) No I'm not crazy , my dad is not here, he's in heaven..…

    • 473 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Anheuser Busch Case

    • 155 Words
    • 1 Pages

    I have sent everything on the claim cost and the damaged product, if there is one can or bottle damaged out of a case/ pack then the whole pack /case is disposed of. Anheuser Busch has their guidelines they have to abide by, this has to do with the Food and Drug Administration. You do not have the option to go pick up the damaged product that is not how it works. The damaged product it was disposed of by Anheuser Busch, they do not take pictures of their disposal procedures. Now the damage of $1646.30, this Is broke down as there were 90 damaged of Michelob Ultra this was $18.07 each this totals $1626.30 +.…

    • 155 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Hi-Tec Case

    • 118 Words
    • 1 Pages

    I think it would be beneficial for Hi-Tec to create a Lab Usability study to direct monitor both interface and user reaction. Since Hi-Tec is perfectly unclear on the “Why” behind the clickstream data, lab usability study would be best to provide them opportunity to direct observe users and can grab the navigational patters of users and how they actually collaborating with their website. It is very efficient way to determine how their customers interact with their website and try to fix the problem that participants have encounter. Hi-Tec must layout their goals and objective to address in study. The main goal of Hi-Tec Lab usability study is to evaluate if users were able to accomplish their…

    • 118 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Fridgit Case

    • 856 Words
    • 4 Pages

    The product we are proposing is a fridge accessory that will help owners manage their fridge items as well as their expiry dates. This product will have the capacity to store the name of the fridge item as well as the date the food needs to be consumed by. The product will have the option of a touch screen keyboard or voice control for communication. With this, the product is able to store home cooked meals and and fresh foods as well as pre-packaged items. When the expiry date of a product is approaching the system will give owners a warning that the good will need to be either consumed or thrown out within the next few days.…

    • 856 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This question was asked to find out how often a person mountain bikes. That way there will be a better idea of our potential profits and FMD will be able to assess and account for deals and discounts offered to people who purchase tickets versus potential competition. From the comprehensive study that was done by lagship, it is evident that most of the areas that are concern to the Flagstaff wewre considered. From the different research that was done , all the target markets were considered.…

    • 629 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Evolution Of Snowmobiles

    • 2353 Words
    • 10 Pages

    SKI-DOO SNOWMOBILES: CHANGING THE WAYS OF WINTER FUN There is no greater feeling than flying over the snow going 80 miles per hour on a snowmobile. The snowmobile industry has provided many communities with millions of dollars for businesses such as dealerships, hotels, restaurants, and manufacturers. The average snowmobiler takes 3-4 times every winter for some fun. The snowmobile has changed in design since the first attempts to add a motor to a sled.…

    • 2353 Words
    • 10 Pages
    Improved Essays
  • Great Essays

    John Deere: Early Supplier Integration in the Design of the Skid-Steer Loader John Deere & Company is one of the world’s oldest businesses. The company’s core business is made up of manufacturing, distribution, finance and servicing of equipment. Deere & Company founded the Skid-Steer loader market, but ended up contracting the production and manufacturing to New Holland. Key Issues and Recommendations There are several issues being faced by Scott Nolan, John Deere’s supply management manager, within this case study.…

    • 1378 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    Mustang History

    • 1232 Words
    • 5 Pages

    The Ford Mustang has been an American icon since Ford introduced it as a 2-seat concept car at the world's fair, built on the compact Ford Falcon platform in 1962. The car evolved into a 4-seater and was officially released partway through 1964 as a 1965 model. Ford’s intention with the Mustang was to fill a gap between the average commuter car and the Corvette. The Mustang inspired a new class of cars referred to as “pony cars.” Pony cars were affordable compact cars with sporty styling and an emphasis on performance.…

    • 1232 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    Dodge Vs Chevy

    • 1029 Words
    • 5 Pages

    Chevrolet and Dodge There are many controversaries in the automotive world. One of the biggest American controversy is if Chevrolet or Dodge is the better company. These companies are both huge car and truck manufacturers in the American automobile conglomerate. Some of the biggest arguments are which vehicle is better between their muscle cars and their trucks, as well as what have they done and what are they doing to beat the other company? Chevrolet was founded by a Swiss racer named Louis Chevrolet and William Durrant who had been the CEO of GM.…

    • 1029 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    The Sustainability of Burton Snowboards When we look at the snowboard industry, a few big names pop up, but only one is the biggest in the industry. This company is Burton. Burton accounts for forty to seventy percent of snowboard sales worldwide. It is safe to say that they are the biggest corporation in snowboarding. Given that they are the biggest corporation in the snowboard industry, you would believe that they are very environmentally aware, before we dwell into that we need to analyze what they produce and how.…

    • 1379 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Gopro's Virtuous Cycle

    • 1297 Words
    • 6 Pages

    Nevertheless, the company in 2016 experience a 40% fall in sales in comparison to 2015 figures. Such decrease in sales led to a net loss of $419 million, compared to net income of 36.6 million in 2015 (GoPro Investor Presentation, 2017), forcing the company to cut off 370 stuff and reduce operating expenses (Wang, 2017). As a result,…

    • 1297 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Their revenue is 233.27 billion USD. This is one of the highest in the whole world. These goals and objectives help them forecast how far they have already gotten, and motivate internal stakeholders to do their…

    • 999 Words
    • 4 Pages
    Improved Essays