Strategic Map (Slide 2)
This strategic map provides an overview of the direction and strategy for Pocahontas Memorial Hospital. The goal is to produce optimal health outcomes for the community, while providing the best experiences patients and stakeholders. Increasing the access to care by means of establishing a satellite clinic is an integral part of the strategy’s success.
Developing Strategies The key to developing an effective strategy is knowing the consumers and identifying the needs and wants. We build our organizational strategy upon this information. From market research and analysis, we understand the majority of our services are for over the age of 65. The next two largest populations are age ranges 55-64 years and 45-54 years. As people age, preventive care and health screenings become even more important. A number of medical conditions become more prevalent in people over the age of 50 than in younger populations. Services from specialty providers also increase in demand. Our strategies and marketing plans should be geared towards these older populations. The market research analyses also showed a large percentage of the target market were affected by poverty, …show more content…
Connecting people to resources, utilizing information tools and technologies to improve patient care, and strengthening service and care delivery partnerships, can overcome these. West Virginia is participating in the Medicaid expansion plan to extend coverage to low-income adults and as of July 2015, has enrolled 542,077 people in Medicaid and CHIP. This is a 52.89% increase from the July-September 2013 average enrollment (Medicaid.gov, 2015). The dramatic increase of health coverage will heighten the demand for healthcare services. Connecting these people to the care and resources available will improve care accessibility and improve public
This strategic map provides an overview of the direction and strategy for Pocahontas Memorial Hospital. The goal is to produce optimal health outcomes for the community, while providing the best experiences patients and stakeholders. Increasing the access to care by means of establishing a satellite clinic is an integral part of the strategy’s success.
Developing Strategies The key to developing an effective strategy is knowing the consumers and identifying the needs and wants. We build our organizational strategy upon this information. From market research and analysis, we understand the majority of our services are for over the age of 65. The next two largest populations are age ranges 55-64 years and 45-54 years. As people age, preventive care and health screenings become even more important. A number of medical conditions become more prevalent in people over the age of 50 than in younger populations. Services from specialty providers also increase in demand. Our strategies and marketing plans should be geared towards these older populations. The market research analyses also showed a large percentage of the target market were affected by poverty, …show more content…
Connecting people to resources, utilizing information tools and technologies to improve patient care, and strengthening service and care delivery partnerships, can overcome these. West Virginia is participating in the Medicaid expansion plan to extend coverage to low-income adults and as of July 2015, has enrolled 542,077 people in Medicaid and CHIP. This is a 52.89% increase from the July-September 2013 average enrollment (Medicaid.gov, 2015). The dramatic increase of health coverage will heighten the demand for healthcare services. Connecting these people to the care and resources available will improve care accessibility and improve public