The research question of the article “Pluralistic Ignorance and Hooking Up” (Lambert, Kahn, & Apple 2003) has peaked the interest of many researchers, How the rising popularity of “hooking up” has become normalized in today society, especially on American college campuses and how pluralistic ignorance can contribute to this. According to the article pluralistic ignorance was a concept first introduce by Floyd H. Allport & Daniel Katz (1924-1933), “exists when, within a group of individuals, each person believes his or her private attitudes, beliefs, or judgments are discrepant from the norm displayed by the public behavior of others”. Therefore, pluralistic ignorance is a situation where someone in a group setting will discard their own thoughts,
