Qualitatively, one can argue that Playboy is …show more content…
Now, in the twenty-first, its nude models have become superfluous. Like the introduction of the magazine itself, the new nude-less Playboy represents a shift in values and means of consumption. Prior to magazine such as Esquire and Playboy, consumer behavior was seen as the domain of women. Just prior to World War Two, Esquire launched and with enough masculine content began to turn the tide toward masculine consumer acceptability with its fashion pages and advice on the means to be a thoroughly modern man. At wars end an overt push to return the nation to traditional gender roles of women in the home and men as breadwinners left many unsatisfied with this push toward conformity. One of these individuals was Hugh Hefner. Hefner believed that the conformity and tension of the Cold War era was stifling. Americans needed to have more