Market environmentalism considers environmental problems as the result of market failures caused by not factored environmental cost of plastic pollution into the price the consumers pay. Clearly, plastic pollution is an unintended side effect on the environment caused by the firms making plastic products and people using them. According to Jevon’s paradox, a product with lower costs and greater efficiency through innovations are used by more people widely. On the other hand, the environment becomes degradable because of the result of the innovations. The costs of producing plastic bags, for example, are cheaper than a paper bag through the innovation. Research by Chris Conway (2007) supported that “a standard plastic grocery bag costs about a penny to produce, according to the plastics industry, compared with 4 cents to 5 cents for a paper bag.” Because of the lower costs to produce, plastic bags are abundant in not only India but all other countries. However, the problem is many environmental impacts and public health problem resulted by used plastic bags. Plastic bags are made from petroleum; thus, they produce carbon emission while incinerated, leading to the global warming. In addition, while producing plastic products, harmful toxins are generated. These toxins induce skin and respiratory problems to people. In short, according to Jevon’s paradox, …show more content…
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