Planning in Today’s Business Environment Two …show more content…
An organization’s domain encompasses its market, products, and services in its selected field of pursuit. Therefore, a change of domain could include items such as raw materials, suppliers, customers, technology of production and competition to name a few (Daft, 2016).
Domain Change in Recent News One company making recent news regarding a proposed change in its domain is Chipotle Mexican Grill. Still recovering from decreased sales and stock prices after its 2015 food borne illness debacle, Chipotle, in search of changes to its core product line, is getting in the burger business (Bowman, 2016). Chipotle is best known for its Mexican food, served with fresh ingredients, with assembly line style preparation. As an indication of its seriousness, according to Bowman (2016), Chipotle has filed a trademark application reserving the name “Better Burger”.
Transnational Model of …show more content…
For perspective, the structure of the transnational corporation is actually a conglomerate of learning organizations under the same corporate umbrella. Both forms of organizational structure rely on flexibility and adaptability, with an environment designed for innovation. Daft (2016), explains that transnational companies recognize each unit as a source of knowledge and capability, with the ability of making decisions that can “shape the company from the bottom up” (p. 245), which also parallels a learning