We have many different products that we sell during the school year. The busiest time of the year for selling is our school homecoming. Homecoming influences students, parents or businesses to purchase articles of clothing with names and numbers that support the football players. One of the biggest sellers that we have at our school year-round is “The Crew” t-shirts. Our student section at the different sport activities are referred to as “The Crew” because it is related to our mascot, a pirate. Anyone can buy the t-shirts throughout the school year for $8.00 in the school office or our marketing classroom. However, during Homecoming we sell them for $7.50 to encourage more students to purchase them.
This year, we started …show more content…
Customers understand we are providing them with a speciality product designed to fit their unique needs. We are conscious of their financial position and keep our prices reasonable. The majority of our customer do frequent our business because they are supporting students. We are one of the few places in the community they can purchase school apparel and the only local place to purchase custom school apparel. These services are valued and we are cognizant of this need. We value this relationship with our customer and work hard to maintain it.
Product/Service Management Reflection: We have a very good relationship with all of our vendors. Part of this relationship is because our bookkeeper is diligent at paying bills weekly and our vendors appreciate these timely payments. We offer a wide variety of products as part of our standard selection, but we will work with each customer to find the product that meets their needs and wishes.
Next year, we would like to expand the use of the kiosk to offer additional pirate supplies. We currently only offer apparel; such as tee shirts and sweatshirts. Our goal is to include mugs, lanyards, and other fun items to attract students and parents alike to the