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Plan B One-Step Advertisement Analysis

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Plan B One-Step is intended for women who accidentally become pregnant and do not want to follow through with their pregnancy. The drug advertisement for Plan B One-Step displays what looks to be a content, White middle class young woman. In Western society White women are seen as intelligent women who can afford to purchase medication and have the credentials to decide whether or not they should buy it (Fidell & Prather, 1975, p. 23). This might be the reason a woman of colour is not shown in the ad. Black women are portrayed as poor, uneducated, and reckless individuals compared to their White-skinned counterparts (Glenn, 2009, p. 232). Hence, they may not be able to afford Plan B-One Step or know that there is a product that can be taken

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