Essay about Pizza Hut

4891 Words Dec 10th, 2015 20 Pages
PROJECT REPORT
ON
PIZZA HUT

Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1)

INDEX

S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15 | 9. | 7Ps of Services | 16-18 | 10. | Service Process | 19-20 | 11. | Fishbone | 21 | 12. | Servicescape | 22 | 13. | Gap Model | 23 | 14. | Research & Development | 24 | 15. | Variability | 25 | 16. | Maintenance &
…show more content…
 ACCOUNTABLE for growth in customer satisfaction and profitability.
 RECOGNIZE the achievement of others and have fun doing it.
 LISTEN and more importantly, respond to the voice of the customer.
PIZZA HUT STORY * 1958: The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their mother. * 1959: Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas. * 1968: International market entered with opening of Pizza Hut restaurant in Canada. * 1969: Red roof adopted for restaurants. * 1972: Pizza Hut, Inc. listed on New York Stock Exchange under the symbol PIZ. * 1977: Pizza Hut, Inc. stockholders overwhelmingly approve merger with PepsiCo, Inc. for an undisclosed sum. * 1986:Delivery service, as a new concept, is initiated * 1996: Pizza hut comes to India with a dine in restaurant Bangalore that has special vegetarian pizzas. * 1997: Pizza hut opens a dine-in restaurant in Delhi. * 2007: Pizza hut brought out our Thick n Thin Pizza and began to re-franchise our dine-in restaurants. * 2009: Pizza Hut offering baked fillings in the corner of the pizza

LOCATION IN INDIA Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and has maintained an impressive growth

Related Documents