Pizza Hut Marktig Strategy Essay

3885 Words Oct 9th, 2012 16 Pages
MAKETING STRATEGY

EXCUSIVE SUMMARY:

This assignment will critically examine Pizza Ltd in 3 main parts. The first part evaluates the competitive setting in which PIZZA HUT operates. Analysis is through internal and external environments (SWOT, MARKETING MIX, and PESTLE). The second part t contains a set of recommendations for future marketing strategic concerning the current position of Pizza Hut.

Table of contents

EXCLUSIVE SUMMARY……………………………………………………..2
INTRODUCTION……………………………………………………………...3
METHODOLOG……………………………………………………………….4

PART ONE
MICROENVIROMENT AND MACROENVIROMENT
1.1 MARKETING MIX ………………………………………………….5
1.2 SWOT…………………………………………………………………...7
1.3 PESTLE…………………………………………………………………9

PART TWO
2.1
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Distribution.

People physical evidence
Selection,Trainning,Motivation . Layout, ease of access

(Figure1 Marketing Mix of Pizza hut)

Product

In UK pizza hut serves different types of pizzas with a variety of toppings for meat lovers, pepperoni lover, vegetarian and cheese lovers. There are four different basses for customer to choose: pan pizza: it is pizza hut’s signature product with thick pan –baked. Thin Italian pizza: This is an Italia style pizza which is thin and light. Cheese bite and stuffed crust pizza: a ring of melted cheese backed into the doughy bites or crust with garlic herb butter. Stuff Crust pizza is a unique product of pizza hut .It has been successful introduced to the market since it has been launched. Customers can add different toppings as they want. A range of other food is provided such as free unlimited salad with any main course, pastas. Considering the health requirement, pizza hut provide the food nutrition on the menu for

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