Those most effected by the fires are the customers, the company, and the stockholders. The customers are the most effected, since it is their lives that are being endangered by the unsafe vehicles. The company is also effected negatively by their decision not to recall their vehicles. The more deaths that occur before the company acts the worse their companies public image becomes. The lack of a recall also resulted in a massive amount of legal expenses for the company. The Pinto fires also effect the stockholders of the company, who have invested their money in a company that’s public image is being damaged. Some minor parties that are being effected are the suppliers and employees. Both of these parties have their livelihoods tied up in the
