Pinto Fire Case Study

The personal involvement of the author’s Gioia Dennis in the case of the “pinto vehicle Fire” is very edifying lesson from the author point of view when he was in charge as Ford’s Field Recall Coordinator.
As explained in the text: “I was in charge of the operational coordination of all of the recall campaigns currently underway and also in charge of tracking incoming information to identify developing problems. As the author clarify one of the reluctant visions of Ford at that time, “There were other reasons for not approving the change, as well, including a widespread industry belief that all small cars were inherently unsafe solely because of their size and weight”.
According to Hooker generalization test, there must be a reason behind every …show more content…
If this was the case what will be the reason for Ford not to stop the distribution of the Pinto Vehicle with all the incident that was happening? It is clear that the main reason was the gain of profit. Another prominent reason behind Ford action was that “safety doesn’t sell”. Mark Dowie in his book “Pinto madness”, wrote: One of Ford Engineers affirm that “This company is run by salesmen, not engineers; so the priority is styling, not safety”. “If the reason for my action should be consistent with the assumption that everyone who has the same reasons, acts the same way”, then Ford should be notified by his accident coordinator Dennis Gioia about the derail but as the author was convinced at the time that Ford was right, he fails to advise the company accordingly. The generalization test fails from that point of view because Ford did not think that the accident occurring was due by the vehicle default but instead, they blame the incident on the people and the highway deficiency. The author