In this way is clear that just the supply chain is no longer helpful it became obsolete. However, this is not enough, I see that the company needs to differentiate from its competitors by having a good customer service and fast shipping. I say this because I see its products as commodities, and the company has invested no longer in mangering the supply chain but rather in software that integrates in real time with suppliers inventory in order to not have products make-to-stock yet use the suppliers inventory and their capability to ship to the firm final customers. Therefore, the firm is working to reduce stock and the new goal is to not carry inventory at all, thus the supply chain will be no longer a key to the
