Pink Lotus After Work Environment

The baby boomer generation want to look good but feel great. One of the ways to stay in shape and the most obvious way, is through physical activity. What if there was a place where they can work their bodies and mind at the same time in a comfortable setting. The idea is to open an after-work environment for individuals to come and relieve stress. Pink Lotus will be a personal escape from reality after a long day. Pink Lotus is a yoga studio that is mainly targeted for the baby boomer generation. The purpose of this small business opening is to improve baby boomers physical and mental lifestyle.
The mission for this yoga studio is to create a comfortable and sacred environment where an individual can grow their physical and mental well-being. Baby boomers tend to overwork themselves causing a lot of stress on their body. They often overlook certain issues because they don’t have time to give themselves after work. The individuals who would be interested in this service are the ones looking to reduce everyday work stress in a welcoming environment. The employees at Pink Lotus acknowledge that the target generation is still in work and not ready to retire. Timing is key for this generation since they work up to 60-80 hours a week, Pink Lotus will be open …show more content…
There is stability for this small business because of the locations that are already open. The big idea for Pink Lotus is to branch out and reach the baby boomers. Another advantage is that this will be a partnership business. Since this business is not a franchise, the main issue for starting a small business is adverting and reaching out for clientele. To get the word out about Pink Lotus opening, flyers will be distributed throughout grocery stores and other yoga studio locations. Also, a Facebook page will be made public for everyone to view and share with friends. Most of the advertising and marketing will be done word of