Pied Piper Case Study

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Pied Piper (“Piper”) is a recently public technology company, incorporated in Delaware and with its principal offices in Palo Alto, California. Piper is a middle-out lossless compression company founded by Richard Hendricks, who is also the CEO. Another early investor Erlich Bachman owned a ten percent stake in the company. Piper was subject to a number of early setbacks largely related to a dispute between it and the technology giant Hooli, where Hendricks used to work. After winning an arbitration against Hooli, Piper went on to develop a successful platform. One of its more popular uses was for video. As a result of the platform’s success, Piper began the process of becoming a public company, and planned an IPO. However, Piper’s venture …show more content…
Piper entered into a partnership with Hooli and its CEO Gavin Belson to test the app. A thousand Hooli employees participated using Hooli phones. There were three reports of problems during the testing all related to downloading 3D videos. Users attempted to download 3D videos the phones overhead and caught in all three incidents. Hendricks and Belson disagreed about the cause of the problem. Hendricks believed the phone batteries were at fault, while Belson believed the app caused the fires. Worrying that the problem could make Piper the next Samsung which lost 25% of its value after having to conduct a recall Hendricks and Belson agreed to further …show more content…
Six phones from the former group and four phones from the latter group caught fire. An analyst firm crunched the numbers and created a report. The most important point from the report was, “[t]he number of phones catching fire while the Pied Piper app is downloading 3D videos is not statistically significant.” Neither Belson nor Hendricks knew what to do with the information. Hendricks wanted to delay the release of the app, but Belson wanted to press forward. Hendricks sent the report to outside counsel who after reviewing the materials for only a few hours stated that in his opinion there was no duty to disclose, because “a study showing statically insignificant results is not material to

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