Almost everything we see today from the billboard ads to magazine covers, we see several photographs that are purposefully manipulated to either sell a product or an idea. By seeing these photos we somehow ingrain in our memory the concept being conveyed through them. From perfect cookie cutter models and artists to the overly manipulated advertisements, these things are part of how the society defines their view of the world. The question now is; should photos be manipulated to effectively convey an idea to the society?
Photo manipulation is defined as “the application of image editing techniques to photographs in order to create an illusion or deception (in contrast to mere enhancement or correction), through analog or digital means.”
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Because of this the National Press Photographers Association (NPPA) in the USA has set a Code of Ethics which promotes accuracy of published images and over manipulation. We also see extensive photo manipulation in advertisements nowadays. In this current time people usually see advertisements having models with bodies which look like they’ve gone through a cookie cutter because of their perfection. Perfect skin, perfect smile, perfect teeth, perfect eyes. We rarely see the real view where average people can relate themselves to and in turn feel good about it. It is completely understandable that advertising firms are after aesthetics and product imaging but they should do it completely in the bounds of what is natural and normal. In conclusion, photo manipulation is really a helpful technique in expressing one’s thoughts, emotions and ideas. When you manipulate an image you usually add or remove some parts to help make the composition of the photo better and more interesting. Since we all have easy access to photo manipulating software we get to enjoy it by transforming pictures into colorful stories then it turns into a work of art. However, there are times that you get deceived by what you see and you wouldn’t know if what you’re seeing is real or not. This is sometimes the case with some photos being published in the news and advertisements. They do a great job