Phokus Films is a bit of a narrative.
While at the NBC TV group my job was to 'figure out the internet' (as my boss put it). It needed to be more than just banner ads, so I built a talented team of marketers, content producers, etc that was spun off into a digital startup. Like many in that industry, our parent company had financial trouble and divested from the digital startup.
We had many ideas and potential projects. One of which was a basketball web-series the producer kept going. It had potential, so I assisted with the strategy and marketing.
The series got some attention and TV development offers….Phokus Films was formed with myself and the series director/editor.
We also developed an integrated marketing series (film, paid, social media,
While at the NBC TV group my job was to 'figure out the internet' (as my boss put it). It needed to be more than just banner ads, so I built a talented team of marketers, content producers, etc that was spun off into a digital startup. Like many in that industry, our parent company had financial trouble and divested from the digital startup.
We had many ideas and potential projects. One of which was a basketball web-series the producer kept going. It had potential, so I assisted with the strategy and marketing.
The series got some attention and TV development offers….Phokus Films was formed with myself and the series director/editor.
We also developed an integrated marketing series (film, paid, social media,