Matsushita Essay

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Introduction

Philips Gerard Philips and Frederik (Gerard Philips’ father) started a small factory of light bulbs in 1892 in Eindhoven, Holland. The company focused on three areas i.e. Healthcare, Consumer Lifestyle, and Lighting. Around 1895, Anton joined Philips. Anton was Gerard’s brother. He was an excellent manager and a salesman. He was an engineer and had a big contribution in business ideas. Due to his involvement and ideas, in 1900, Philips soon began to expand and became the third largest producer of light bulbs in Europe. Philips, today, is a global company of technology businesses that makes great efforts to obtain a healthier and sustainable world through their innovations. Their innovation and design helps them realize meaningful
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He focused 70% of investments on consumer electronics and semiconductors. In March 2004, the company announced a profit of $74 billion. In 2006, after restoring the profits, Nakamura announced that he would step down as the CEO in June. He committed to surpass Samsung by an operating margin of 9.4% by 2010. The many efforts of Matsushita made it the world’s leading plasma TV maker. In 2008, the company’s name was changed from Matsushita to Panasonic. In December 2008, the company’s sales declined by 20%. Ohtsubu was forced to shut down all plants having profit less than 3%, or declining sales over the last 3 years. Global crisis strongly hit Matsushita and they bore a loss of $4.2 billion until March …show more content…
Solution: The "Yellow Booklet" won't be dubbed without agreement. Instead of reducing the number of products, new products could be launched at different price. Local plants shouldn't get shut down while focusing on IPCs, instead work should first be done in local plants.

Justification: When Ven reimsdijk become ceo. his biggest mistake was that he dubbed the"yellow Booklet" without an agreement because of that it become increasingly complex. he should not dubbed it without aagreement which create serval problems. after that heallow philips to reduce the no. of product and increase the product flow cross NOs. Where he went wrong he never should decrease the product because if the product are low many people won't be able to effort that.the same thing was sold in many variety by the other companies.people wants varity of product and price less as much as can possible so a lower class family also use it. then he proposed closing the least efficient local plants and converting the best into IPCs. he shouldn't think of closing local plants. local plants is basically to have an opportunity to improve their standards of living because the plants will create jobs opportunites and they were closing the mode of job that why they were facing difficulty however implementation was

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