Julian Rotter's Locus Of Control

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Locus of control is one of the important dimension of an individual’s personality that is closely linked with interpersonal and organisational behaviour. Locus of control indicates the degree to which people believe that they are in control of their lives. The concept was first conceived by Julian Rotter in the 1950s. It was initially known in the name of ‘Locus of control of reinforcement’. Rotter opined that behaviour was largely controlled by outcomes such as rewards and punishments. Individuals hold beliefs as to how much they can control these outcomes. This in turn led to the kinds of attitudes and behaviour individuals demonstrated.
Philip Zimbardo, a famous psychologist has defined ‘Locus of control’ as
“A locus of control orientation
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It involves a seven step process which helps an individual arrive at a solution to a problem.

a. The Creative problem solving process involves the following steps:
b. Identifying the problem: The individual must identify and point to the goals to be achieved. This is not an easy task as identifying the problem consists of multiple but related issues.
c. Finding facts: This step involves conducting research in order to find a solution to the problem. It starts with collecting information pertaining to the problem and trying to associate the information gained to the problem.
d. Problem finding : using the information gathered earlier , identify the challenges and opportunities posed by the particular problem and the probable solution.
e. Idea Finding : Idea finding is a process wherein you discard the existing process or solutions which may create conceptual blocks and think with a fresh perspective , through brainstorming , and then determine possible solutions to the problem.
f. Solution finding: Assess to determine if the ideas and solutions meet the requirements. Then improve, reinforce and choose the best idea. The solutions must not only be creative, but also
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Despite this fact, psychologists often attempt to categorise human behaviour. Many theories on how people solve problems have been propounded. One of the most widely used model on problem solving styles is based on Carl Jung’s theory of psychological types. Jungian theory on personality types proposes four dimensions; ‘sensation-intuition’,’ thinking-feeling ’, ‘judging-perceiving, and extraversion-introversion that produce a matrix of 16 different personality types. The model of problem solving style derived from the Jungian theory uses four basic styles that are considered as information processing and decision-making properties. The four styles are: sensation-thinking (ST), sensation- feeling (SF), intuition-thinking (NT), and intuition feeling

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