Philip Morris Lawsuit Against Cigarettes

Improved Essays
This advertisement showing a doctor holding a cigarette states that doctors smoke and also that they prefer Camels over other brands. However, its message can be interpreted to say that smoking will make you healthier because a doctor is pictured as endorsing cigarettes. This makes me cringe. In order to become a doctor medical students have to take the Hippocratic Oath of which at least one part states "first do no harm". This advertisement is in direct violation of that oath. I believe it is ridiculous how the medical profession turned a blind eye to the known dangers of smoking cigarettes and then went on to endorse them. This made all doctors look unwholesome and I surmise it helped to make people distrust doctors and the medical community …show more content…
This law requires cigarette packages to have no flashy colors or logos and the brand would only be in regular font size right by a large health warning. The packaging will also include pictures of the effects of smoking such as a mouth ulcer. After the law came into effect Philip Morris sued Australia to try and overturn the law saying that the way the packages looked did not matter. Let us not forget how much money goes into advertisements in all realms not just tobacco and cigarettes. Without advertisements many of us would not know what to buy because no one has said this is the biggest thing this year. In 2015 Australia won the lawsuit against Philip Morris and retained the right to package cigarettes in their truth in advertisement boxes. These boxes do look horrific, but the pictures are authentic and from actual patients suffering from tobacco induced diseases. I could not find an update on cigarette sales after the packages hit the shelves to be able to gauge how well of an effect the new law has had. Personally, I certainly would not buy anything that was packaged like that, whereas if my doctor were advertising it I would have much the opposite reaction and think it must be okay to use. Cigarette advertisement has come a long way towards being more responsible in educating the public on its effects much like a nutrition label on food products. That is quite an

Related Documents

  • Improved Essays

    Advertisements are deceiving; cigarette companies use them to target consumers of different social statuses, race, and ages. The majority of the ads portray an image that makes the consumer believe that if they use their product they will look or be as happy as the person shown in the ad. Yet many ads do not show the side effect that their product can have or the effect it can cause on the consumers health. For example in my ad, it tries to convince young adults to buy Newport cigarettes. The ad targets young adults of all races, making them believe that if they smoke Newport cigarettes they will look as healthy, have a good time, and be cool around their friends and peers when in reality it is not true, therefore this ad is ineffective.…

    • 1024 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    This ad is very creative in the message it's attempting to convey. It takes a tobacco companies' advertisements and cleverly uses it to present possible outcomes for smokers, or those that may decide to start smoking. Additionally, it adds subtle additions such as the glasses, which in the original ad suggested a level of coolness for smokers, and the wording of the Surgeon General's message typically attached to a pack of cigarettes. The author uses pathos to induce an emotional reaction, namely fear of cancer, as the overhaul ad suggests. It furthers this reaction with the use of the glasses and Surgeon General's message, suggesting that smoking is not cool, and that smoker's potential is impacted when deciding to smoke.…

    • 295 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Lack of Rhetoric gets the Point Across The famous anti-smoking commercial “Tips from Former Smokers” (see Figure 1) was aired by the CDC; an organization that helps to reduce the burden of preventable and chronic diseases. The AD stars Terrie, a former smoker who has been affected terribly by her smoking habit. This commercial aired a few years ago to prevent smoking to take over. The AD takes place in Terrie’s room, which is fairly dark and dull.…

    • 765 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The truthfulness of this ad leads it to also be considered unethical. There is some deception behind how many doctors smoke that certain brand or smoke at all. This is involved in the generalization that the ad claims. The social responsibility of this ad is to make a profit. Cigarettes are not actually going to help your throat like the ad claims, but instead hurt you and your throat.…

    • 1291 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    In the article “From the Physician to the Marlboro Man: Masculinity, Health, and Cigarette Advertising in America, 1946-1964” the authors Cameron White, John L. Oliffe, and Joan L Bottorff discuss the changing of American masculinity ideals after WWII and how they changed over time based on how cigarette advertisements changed over time. He starts by describing what makes a cigarette so powerful as a commodity. Commodities, the authors argue, are full of values and can change a person’s self-identity. This means that the values and ideals that a cigarette is shown to have the consumer will be drawn to the product to show they have the same values of the product.…

    • 481 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Cigarettes have been one of the leading cause for why so many lives have been ruin and damage. It has caused many deaths and still is at its all-time high. Doctors have stated that, “the reason behind the high deaths in people who are suffering form lung cancer is because many don’t know how to put the lighter down”. However, I believe that this ad I have chosen to use, made by NHC is calling for people to release themselves from smoking habits and get help, with the uses ethos, logos and pathos to tie the rhetoric aspect and make the advertisement more informative and benefiting.…

    • 987 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Vintage Camel cigarette advertisements appealed to middle class women and men by luring them in with the idea that smoking was healthy, and resulted in an elevated social status. While implying tobacco soaked in poisonous chemicals was healthy and attractive was irresponsible, to say the least, the big tobacco companies got away with it for several years. So how did Camel convince consumers to overlook the hidden dangers of smoking? Creating a campaign based on appeal, logic, and surveys, compelled consumers to accept misleading information, and contributed to their advertising success. Vintage Camel cigarette advertisements used a variety of rhetorical strategies to successfully build what remains a multi-billion dollar industry today.…

    • 853 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Many people smoke cigarettes because it calms their body when stressed. Tobacco has been growing wild in america for more than 8,000 years. Around 2,000 years ago tobacco began to be chewed and smoked during cultural or religious ceremonies and events. The first european to ever smoke tobacco was Christopher Columbus. Cigarette making machines were developed in the latter half of the 1800s.…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    In the 1930s, physicians were the authority for health issues. Patients would trust their doctor’s education and experiences, therefore follow their advice. Many health concerns rose about cigarettes publicly in the 1930s. Since this affected tobacco companies, they decided to take action. The tobacco companies noticed how much trust the public had for their physician’s suggestions, so as a result they use that in order to quell concerns about the danger of smoking.…

    • 249 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Essay On Vaping

    • 1136 Words
    • 5 Pages

    It wasn 't until recently that any regulations existed to monitor and control the sale of these tobacco products. In fact because they are so new, there haven 't been any advertising regulations for them yet. So unlike traditional cigarettes, these new companies and subsidies of tobacco companies are able to market their products on the radio and TV.According to a recent report from a group of senators and congressmen, they mentioned that federal laws should prevent “advertising of vaping products on radio and TV” as well as “the sale of vaping solutions that appear aimed at the youth market, such as news that taste like candy, ice-creme, cookies, soft-drinks, and fruits, (U.S. Law already prohibits the sale of regular cigarettes with such flavorings to minors.)” (Raloff). Thanks to the lack of regulation, e-cigarettes are able to have a huge impact on the tobacco market, which is for the most part, strictly…

    • 1136 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    According to a research done by the Centers for Disease Control and Prevention, an estimated 443,000 people die primary from smoking and another 8.6 million live with a serious illness caused by smoking each year. People who smoke, ignore or do not fully know and understand what smoking does to your body and social life. In the past there was a lot of money and assets involved on the tobacco industry. There was very little movement of change on not using tobacco; however, in recent years a lot of organizations are doing ads to prevent or to reduce tobacco use. These ads target mostly the youth, the use can change and have a renewed generation.…

    • 878 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Smoking kills … so why bother starting? I am not a smoker but if I were, this ad would bring to my attention the dangers of what some may call “cancer sticks.” Let’s discuss a few things about this ad shall we? What was the author of this ad trying to convey?…

    • 1001 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    By pairing images or glamor with alcohol, or implying that "cool" people are people who smoke, advertisers may be swaying impressionable people, particularly today’s youth, into making addictive and harmful choices. Also, people have a natural tendency to desire substances that are dangerous to them. Using manipulative techniques ups their desire to an extremely high level and makes it near impossible to resist the temptation to purchase items that can cause illness or even death. There are laws that prohibit the use of these unethical practices and require that all side effects must be stated, such as commercials with the many dangers of smoking. The company must be fully truthful about any side effects their products can bring in order to allow their targeted audience to make a fully informed choice.…

    • 1954 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    [Transition: Understanding why cigarettes wreak havoc on your body may help you understand the importance of stopping, let’s review those now.] I. Back in the day cigarettes were rolled from the dried tobacco harvested from local fields. Now they are manufactured in huge factories where the process includes adding different additives to the tobacco. Per M. Myers, President of the Campaign for Tobacco Free Kids, The evidence is sufficient to conclude that the increased risk of adenocarcinoma of the lung in smokers resulted from changes in the design and composition of cigarettes since the 1950s." and the FDA only in 2009 gained the authority to regulate what goes into…

    • 1081 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Individual report 1- Introduction: Tobacco packaging is a crucial promotional vehicle which helps to generate brand awareness, increase brand appeal and foster positive attitudes towards smoking, with the ultimate goal for tobacco companies to maintain and increase market share and possibly also market size. (Wakefield M, Morley C, Horan, 2002). The pack has become the key marketing driver and limited edition packs appear to be central to this.…

    • 1877 Words
    • 8 Pages
    Great Essays