Philip Morris Csr Essay

5424 Words Oct 19th, 2008 22 Pages
1. Introduction

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able
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In 2002 Altira Group earned $11 billion on $80 billion in revenue, with 59 percent of its revenue coming from tobacco (the rest came from food, beer, and other products). Altria is also among the most generous corporate philanthropists. Over the past decade, the company has given more than $1 billion in cash and and in-kind contributions internationally4.
1.3 Public Health Issue5

Cigarettes damage the organism of smoker causing many different illnesses. People, who smoke, are more likely to get lung cancer than nonsmokers because of benzo(a)pyrene, which is an ingredient of cigarettes. Every single cigarette increases the probability of getting cancer. Cigarette smoking raises the risk of a great deal of other ailments like coronary heart disease, throat and bladder cancer, chronic bronchitis, and emphysema. The cigarette smoke can be a cause of lung cancer and heart disease in healthy nonsmoker. In the United States 420,000 smokers and 53,000 nonsmokers die annually because of tobacco-related diseases. In addition, nicotine, a component of tobacco, is highly addictive. Every year, one third of smokers try to give up smoking, but only 10 percent manage to achieve it.
1.4 Smoking as a Pediatric Disease6

90 percent of smokers in the USA took up smoking by the age of 18, and over a half of them by the age of 14. Smoking cigarettes is not a pleasure for beginning smokers but teens start smoking because of the influence of their friends. Every day in the

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