Phil Knight's Communication Skills

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One of the major ways to identify or evaluate Phil Knight success is to rely his success to his leadership skills. Phil Knight had a great communication skill. He knew how to effectively communicate main ideas to his subordinates by delivering messages and by repeating them over many times. He used the Democratic leadership and completed confidence and trust in his subordinates. He allowed subordinates to make decisions for themselves, shared his ideas and opinions and finally motivated them by reward for achieving goals set by participation. He was creative to produce innovation, he sold his brand’s credibility by getting celebrity athletes to endorse the shoes.

Phil Knight uses a “hands-off”, he puts more responsibility on the hands of

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