Phab Case Study

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1. Introduction
Ogenwe is a successful entrepreneur who had managed to capitalise on the opportunities which came his way. Based on his success of Phab, his initial venture, he has acquired, Networkz dealing with the mobile phone market and arranged deals with major mobile service providers in the UK. This report will focus on the challenges that Phab is going to face. The report will highlight the areas in which Phab can expand with minimal additional overheads.
The second chapter, the main section of this report has been divided into Part A and Part B. In the Part A, an attempt has been made to identify the various areas of business consolidation and the strategies to be adopted at the organisational, business, corporate
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The five forces such as 1) supplier power, 2) the bargaining power of customers, 3) competitors, 4) threats from new entrants and 5) substitutes have to be evaluated as they are the greatest challenges (Porter, 1985) for both Phab and Networkz. For organizations of any size, SMEs or corporate, “Strategic approach to the design and deployment of IS can facilitate the achievement of corporate objectives and strategies. Information systems and business resource planning rarely starts with ‘clean sheet’ systems are already in operation (Kautar, 2015). Hence, the need for strategic integration planning is very important for …show more content…
The business process changes Phab is attempting to achieve can be supported by using Enterprise Applications or Systems (EA/ES) widely accepted as Open Source Software packages.
Enterprise Applications also known as enterprise resource planning (ERP) systems is the most widely used open source package by many industries, to integrate business processes in manufacturing and production, finance and accounting, sales and marketing, and human resources into a single software system. As Phab has intentions to establish e-Commerce, this mode of ERP suits its requirements. “For example, a single, centrally developed forecast ensures that operational processes remain synchronized and allows the firm to provide consistent order information to customers” (Bancroft, 1998). Order cycle times (the time from when an order is placed until the product or service is delivered) can be reduced, resulting in improved throughput, customer response times, and delivery speeds (Cotteleer,

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