Pfizer Internal Assessment Essays

2828 Words Dec 10th, 2011 12 Pages
ASSIGNMENT – INTERNAL ASSESSMENT OF PFIZER, Inc.

Provide a brief description of your company and identify 3 general terms for each of the 6 categories of the value chain which could apply to your organization and explain how they are relevant to this analysis (18 items).

Pfizer, Inc. is a pharmaceutical corporation with annual revenue of $ 67.8 billion (2010 Annual Report). It is traded on the New York Stock Exchange (NYSE) under the symbol PFE. It is also Dow Jones Component Company. The company is based in New York City, New York with its research headquarters in Groton, Connecticut. Some of its well know products include Lipitor (atorvastatin, used to lower blood cholesterol), the neuropathic pain/fibromyalgia drug Lyrica
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1) Investments in Research and Development: In 2010, Pfizer invested $ 9.4 billion in Research and Development (R&D). To maintain a sustained competitive advantage in the industry, Pfizer has to invest lots of money in research to come up with vital

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