Peter Bert Strategic Planning Business

1367 Words 5 Pages
A business plan sets out the method for running a specific activity over a specific future period. A plan usually reviews the current status of an organisation and sets out an overall business strategy for say five years with a more detailed operational plan and budget for one year ahead Stutley R, (1999). Please find my business plan attached to appendix A. My mission statement is “Provide customer with the best taste for coffee in the most efficient time”. SMART objectives – Make 15% profit within the first year of running the business and 5% market share. Develop my unique selling point around Manchester within 6 months. I will make sure that pink tea is popular within the age group of 25-60 years old, within 18 months. Cut down expenses …show more content…
There’s no hope for companies in Britain unless more top managements accept the need for a widely communicated set of clear objectives. There are a number of aspects to strategic management. First the strategy itself. This is concerned with the establishment of a clear direction for the organisation and for every business, etc products and services. The second requirement is excellence in the implementation of strategies in order to yield effective performance. Third requirement is creativity and innovation which are needed to ensure that the organisation is responsive for change and that strategies are improved and renewed. The fourth requirement is to manage strategic change, both continuous, gradual, incremental changes and more dramatic, discontinuous changes. Innovation and change concern the strategy process in an organisation. Thompson J & Martin F, (2005). In Appendix C we can see a case study on Marks and Spencer on how they adopted changes to strategic decisions. Clara Freeman (2000), Marks & Spencer’s executive admitted that Marks & Spencer’s lost the pace, lost the focus, no-one saw it coming. After sales and profits declined, Marks & Spencer’s asked staff and customers what went wrong. Staff and customers told us the quality was not as consistent as it used to be and the service needs to be better than it is. Peter Drucker (1985) summarized Marks & Spencer’s as probably more entrepreneurial and innovative than any other company in Western Europe these last fifty years may have had a greater impact on the British economy and even on British society, than any other change agent in Britain and arguably more than government or

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