PETA is a nonprofit animal rights organization. PETA believes that animals should have rights just like humans and are to be treated ethical. PETA, just like any other organization or company uses ads to persuade the viewers. In this ad dramatic images and facts are being used in order to persuade viewers that meat is dangerous for human consumption.
Peta uses a giant chicken to draw in a viewer with the element of curiosity. The giant chicken in the ad is anthropomorphized, drawing someone that happens to be flipping through a magazine or glancing a billboard in. The act of chicken killing you is exaggerated by the gun in the chickens hands, which poses a dangerous life threatening situation that PETA is trying to portray. The chicken is
Peta uses a giant chicken to draw in a viewer with the element of curiosity. The giant chicken in the ad is anthropomorphized, drawing someone that happens to be flipping through a magazine or glancing a billboard in. The act of chicken killing you is exaggerated by the gun in the chickens hands, which poses a dangerous life threatening situation that PETA is trying to portray. The chicken is