The pet boarding and veterinary business are not new to the City of Gold; in fact, the concept of combined boarding and veterinary service in the UAE’s pet care industry has shown significant growth even in the midst of recession since its inception in the region in 2010.
“Pet care in the United Arab Emirates is expected to see positive growth over the forecast period. Apart from the organic growth brought about by an increase in pet owners and pets, the VAT to be introduced in 2018 will also be a growth driver.”
The report is taken from Euromonitor International:
A global market intelligence publisher that provides statistics on industries. – needs to be smaller as this is a reference.
With various residential buildings, restaurants …show more content…
Indirect Competitor
Cloud 9 Pet Hotel & Care
Cloud 9 was first introduced to the public by then 25-year-old Afra Al Dhaheri -- the genius behind the pet hotel’s interesting venture -- in 2012, in an effort to curb the abandoned pet epidemic as a result of Dubai’s economic recession in 2009.
Being the first-mover in luxury pet hotel & care industry, this first-of-its-kind establishment promises to provide an ‘at home feel’ to consumers’ beloved furry, four-legged friend(s), while their ‘humans’ are away on business or holiday.
Based in Khalifa City, Abu Dhabi, this luxurious pet hotel offers wide range services to satisfy the upmarket needs of those who do not mind paying a dirhams more.
Competitive Advantage
One might think that Cloud 9’s target market is constricted to the locality of Abu Dhabi however, based on a website analysis overview review we’ve pulled from both Google Trends and Similar Web (refer to the competitive analysis section), this posh hotel received a considerable amount of attention, and has an average search volume of two-hundred ten searches a month – not just from its birthplace, but also from its neighbouring city …show more content…
Its position in Dubai’s current competitive market is preserved by loyal customers which make up for 80% of its footfall.
My Second Home
Nestled in Dubai Investment Park Zone II lies a luxury pet resort & spa spread across a land that measures equivalent to eighteen tennis courts. This enormous piece of ‘paradise’ was the brainchild of a group of dog-mad advertising, sales, and animal training specialists.
Having experienced the heartache of kennel and cage boarding, these men felt a passionate urge to bring about a totally unique dog experience to the UAE, determined to propel their mission to life: to provide a five-star recreation, boarding, training, and pampering experience for our beloved mutts while their owners are away on business or work.
Competitive Advantage
Having the world’s largest indoor dog park and free play area with pool, this luxury day-care also offers pet training services from basics to advanced, and canine training to improve your dog’s attitude and temperament adjustment, socialisation, behaviour management, puppy progress, and first-owner