To take advantage of the current trend to more natural products the SNHU Pet Supply is launching a new all-natural pet food named Wild, By Nature. This introduces an entirely innovative variety of products for SNHU Pet Supply since it is grain free and supports ethically, naturally sourced ingredients. Since this product costs 10% more than the competitors’ products, our product must stand out from the competition with what we can supply that they cannot.
By deciding to enter into the natural pet food market, SNHU Pet Food opened itself up to great opportunities but also a few risks. The SWOT analysis developed by our marketing team shows the primary strengths to promote within the marketing strategy are the trusted name of SNHU Pet Supply’s …show more content…
This individual lives in a suburban environment where they can purchase the most house for their money, while still living in a safe and comfortable neighborhood. The targeted person believes in saving money most of the time, unless they have good reason to spend more. The demographic for this product is someone that believes strongly in natural and ethically based products by making them a priority in their lifestyle because they believe that their lives are made better by using them. This person also chose to have a pet to enrich their family life or to provide company if they lived just by themselves or with a partner. This group works hard for what they have and tries to make the most of life. Work days are busy and because of this they try to find ways to make their lives easier by cutting out things they don’t really need, hence they are tending to buy an item online instead of taking the time to go to the store. Many of them enjoy being outside or participating in community …show more content…
A fun, in-store event that supports the culture of an all-natural pet food product would be a great way to introduce the product to the community. This event could include Frisbee dog competitions, a 3k walk with your dog, or a dog and owner photo booth. Photos from this in store event could be posted on the SNHU Facebook and Instagram sites to share the community aspect SHNU is trying to build. Within the store, the product should be placed in a prominent location nearby to the other natural food products, preferably with dominant signage. Even if an individual doesn’t have a SNHU Pet Supply Flagship store within their immediate vicinity they will still be able to take advantage of Wild, By Nature for their pet. Not only will the in store event be available to view online through the company website. The majority of the marketing for this product will be online, since that is the where the largest anticipated market lies. Both locations will offer initial promotions such as discounts, coupons, and a rewards program for continuing purchases. The SNHU website will offer easy purchasing options as well as Healthy Pet Connections that will feature blogs and online community links like pictures shared by members. All of these things will be routinely shared on Facebook, Instagram,
By deciding to enter into the natural pet food market, SNHU Pet Food opened itself up to great opportunities but also a few risks. The SWOT analysis developed by our marketing team shows the primary strengths to promote within the marketing strategy are the trusted name of SNHU Pet Supply’s …show more content…
This individual lives in a suburban environment where they can purchase the most house for their money, while still living in a safe and comfortable neighborhood. The targeted person believes in saving money most of the time, unless they have good reason to spend more. The demographic for this product is someone that believes strongly in natural and ethically based products by making them a priority in their lifestyle because they believe that their lives are made better by using them. This person also chose to have a pet to enrich their family life or to provide company if they lived just by themselves or with a partner. This group works hard for what they have and tries to make the most of life. Work days are busy and because of this they try to find ways to make their lives easier by cutting out things they don’t really need, hence they are tending to buy an item online instead of taking the time to go to the store. Many of them enjoy being outside or participating in community …show more content…
A fun, in-store event that supports the culture of an all-natural pet food product would be a great way to introduce the product to the community. This event could include Frisbee dog competitions, a 3k walk with your dog, or a dog and owner photo booth. Photos from this in store event could be posted on the SNHU Facebook and Instagram sites to share the community aspect SHNU is trying to build. Within the store, the product should be placed in a prominent location nearby to the other natural food products, preferably with dominant signage. Even if an individual doesn’t have a SNHU Pet Supply Flagship store within their immediate vicinity they will still be able to take advantage of Wild, By Nature for their pet. Not only will the in store event be available to view online through the company website. The majority of the marketing for this product will be online, since that is the where the largest anticipated market lies. Both locations will offer initial promotions such as discounts, coupons, and a rewards program for continuing purchases. The SNHU website will offer easy purchasing options as well as Healthy Pet Connections that will feature blogs and online community links like pictures shared by members. All of these things will be routinely shared on Facebook, Instagram,