MKT-113: “WITH LOVE!” Final Project Part I Final Submission
Bon Vang
Southern New Hampshire University The organization is a well-established pet supply company. Who has collaborated closely and has great relationships with many retailers and on-line stores to successfully promote and sell their pet products. With much success and the new generation becoming ever so conscious of promoting a healthy life-style for their pet companions, the organization decided to start a healthy-pet movement! Thus, creating and launching a new pet cuisine-line that’s pure organic, locally sourced, and high quality called “WITH LOVE!”
Strengths Weaknesses
• 100% Premium Natural Ingredients from local farms.
• Additive free and Healthy.
• Product line made …show more content…
The range of income is between $50,000+ annually. The organization will also focus on geographic like small town groups Mayberry-Ville, Big Sky Families, Heartlanders, and Traditional Times (The Nielson Company, 2016). These groups are older in age brackets, earn a higher income, own homes, and employed in more prominent careers, which means they are financially stable and able to splurge more on their pet companions. The target market psychographic is family oriented, values the benefits of organic products, and are advocates of a healthy life movement for family …show more content…
Using word of mouth, sample packages and education during pet events will help move products. During pet visits at the Vet clinic, “WITH LOVE!” would be a recommended product for clients that visit, discounts will be available to customers to save on the premium food price. The healthy food cuisine will also be launched on the company’s official website, social media, and television channel. To increase promotions, discount coupons and codes will be made available for
Bon Vang
Southern New Hampshire University The organization is a well-established pet supply company. Who has collaborated closely and has great relationships with many retailers and on-line stores to successfully promote and sell their pet products. With much success and the new generation becoming ever so conscious of promoting a healthy life-style for their pet companions, the organization decided to start a healthy-pet movement! Thus, creating and launching a new pet cuisine-line that’s pure organic, locally sourced, and high quality called “WITH LOVE!”
Strengths Weaknesses
• 100% Premium Natural Ingredients from local farms.
• Additive free and Healthy.
• Product line made …show more content…
The range of income is between $50,000+ annually. The organization will also focus on geographic like small town groups Mayberry-Ville, Big Sky Families, Heartlanders, and Traditional Times (The Nielson Company, 2016). These groups are older in age brackets, earn a higher income, own homes, and employed in more prominent careers, which means they are financially stable and able to splurge more on their pet companions. The target market psychographic is family oriented, values the benefits of organic products, and are advocates of a healthy life movement for family …show more content…
Using word of mouth, sample packages and education during pet events will help move products. During pet visits at the Vet clinic, “WITH LOVE!” would be a recommended product for clients that visit, discounts will be available to customers to save on the premium food price. The healthy food cuisine will also be launched on the company’s official website, social media, and television channel. To increase promotions, discount coupons and codes will be made available for