External Factors

Improved Essays
Venturing through opportunities, threats, weakness and strengths only the strong succeed in the business world. In spite of the countless procedures and methods that a business can use to succeed, it would be easier for business to reach self-actualization by taking external factors under consideration. External factors “refers to external aspects of the surroundings of business enterprise which have influence on the functioning of business. The external aspects of the surroundings are by large, beyond the control of business” (Jain, Trehan, Threhan, 2009:3). PESTLE are the external factors that influence a business. According to the Oxford business dictionaries “PESTLE is the model that analyses external factors, it is defined as analysis …show more content…
PESTLE is the analytical tool that allows managers to identify macro-environmental factors that could affect business strategies, and how it can impact the future of a business (Businessmate,2015). CIPD (2015) explains that PESTLE provides a wider and clearer picture of the macro-environment that a business is surrounded by therefore making it easier for a business to make decisions as opportunities and threats would be exposed, consequently risks can be avoided and mistakes prevented or opportunities could be anticipated and taken advantage of. Additionally, using PESTLE to re-evaluate a business can inspire and set a light in decision making, the creation of new strategies, ideas and marketing …show more content…
The difference between legal and political factors is that legal factors are concrete legislations and regulation whilst political factors are attitudes and approaches (Oxford Learning Lab, n.d).In a PESTLE perspective legal stands as “what might be the impact of possible new laws”(Dooley, Guy, Goymer, Richards, Richards, 2006:52). A legal factor that has impacted business for example is the new National Living Wage— Wilkinson and Swinford (2015) a compulsory minimum wage pay raise from £6.50 to £7.20; additionally, due to the cut of corporation tax business will be able to afford this upcoming change. However, this is not the same for everyone as BBC (2015) explains that the legislation might negatively affect retail investors, small and medium size companies as this could potentially mean that their share price would fall causing loss in profit revenue which could lead to some businesses to close

Related Documents

  • Improved Essays

    Morrulo pharmacy is a medium sized upscale pharmacy that is opening in Grilling heights area. It is located near the suburban plaza that houses many communities. It is located near Grilling heights nursing hospital and is under partial authorization by the Grilling heights city council. This pharmacy employs around 60 staffs that include 10 senior pharmacists, 20 junior pharmacists, 10 pharmacist assistants and other staffs.…

    • 903 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    You can be given advice,ideas,money or even education. But when you receive help that guides you to success or failure, then they are called extrinsic factors because the help is happening in real life and is occurring. Finally the factors that guide you to success are always gonna be…

    • 895 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    P1 Unit 4 Business

    • 474 Words
    • 2 Pages

    It is a bigger picture of the area in which business is operating and an overview of factors that impact on the organisations performance. PESTEL model…

    • 474 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Unit 1 P4 Business

    • 1932 Words
    • 8 Pages

    The economic environment of a business is of great importance as it has a major impact on determining the success or failure of the business. It consists of external factors in a business market and the broader economy that can influence a business. External factors act as an external restraint on business meaning one has less, or no control over these factors. Macro -economic factors are wider factors that affect the whole economy, the business and stakeholders. Examples of Macroeconomic factors include: Taxes Savings rates Interest rates Consumer discretionary income Recession Unemployment rate Depression Currency exchange rates Micro-economic factors are economic factors that affect the decision making of the business, however this are…

    • 1932 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Health External Factors

    • 1078 Words
    • 5 Pages

    Internal and External Factors that impact Broward Health Organization Stephen Morgan HA510: Organizational Development for Health Care Kaplan University Raimi Abiodun, Instructor For this report I will be examining the Broward Health Organization. Broward Health is a nationally recognized health system in South Florida for more than 75 years. It is located in Fort Lauderdale, Florida which offers world class healthcare to all including residents/visitors in Broward County. They encompass more than 30 facilities which establish over 1,529 in the total system with over 7,600 employees.…

    • 1078 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Overview In order to develop a successful strategy for a business, it needs to analyze both the external factors of the industry and the internal factors of the business. There are many tools that can be used to analyze the external environment. This paper will analyze the fast food industry, where Chipotle Mexican Grill, Inc operates, by using PESTEL analysis and Five Forces model. The PESTEL Framework It is an analytical tool that describes a framework of external factors that is used for strategic planning and managing.…

    • 1120 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    INTRODUCTION In considering the macro-environment, the importance of analysing the factors that can have an effect or influence the demand and supply of an organisation must be put into application (Kotter and Schlesinger, 1991). According to Dr. Paul (2014) “A PEST/PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental factors that have an impact on an organisation”. The PESTEL factors are those components that make up the macro-environment. These factors include political, economic, social, technological, environmental and legal factors.…

    • 1345 Words
    • 6 Pages
    Great Essays
  • Great Essays

    1. Introduction In the market of 21st century that is increasingly competitive and non-stop, the high-production capabilities of the producers are not the only factor for achieving strong share in it. One of the inherent traits that an efficient company must gain is adaptability to adjust to ever-changing external environment conditions under which the company operates. Any company pursuing a good and stable position in the market needs to analyze the PESTLE factors and how these factors are interrelated with the firm’s internal environment, how they affect on the staff relationships, organizational behavior and work structures. Taking the natural dispositions of human into consideration that he is harder than stone but weaker than flower,…

    • 1238 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Environmental analysis is a strategic tool and it identifies all the external and internal elements which can affect the organization’s performance. Apple’s high performance is linked to the company’s effectiveness in addressing external factors in its macro-environment. There are five factors that impact Apple and IPhone, which are economic, political, social, technological, and legal forces. These factors present opportunities or threats that impact Apple business.…

    • 1243 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Over the last four decades, Oman witnessed significant advances driven by political stabilities since 1970, strong and steady economy and greater willingness to develop the education system. In such environment, a large number of international firms seek to invest in Oman including universities. This report will endeavor to reconnoiter the opportunities for the University of Leeds to invest in Oman. The methodology used in this report is mainly based on PESTEL and SWOT analysis and supported by theories in order to present a credible and a transparency report.…

    • 1256 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Task 3A All companies have factors that affect the success of their business in the market. These are the political, legal, and social factors. This means that these three factors are given top priority in order for the companies to gain success. They have to conduct market investigation which will help these businesses to gather information to help their process of decision making in the market.…

    • 1251 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    2. Construct a PESTEL analysis to show the competitive advantages that McDonalds has to stay and continue its operation in Hong Kong. Basically, in any business, there are always has the PESTEL analysis, same goes to McDonalds. PESTEL is an analysis of the external macro environment in which a business operates.…

    • 822 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    PESTLE ANALYSIS Pestle analysis which sometimes is also referred to as PEST analysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion it faced ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduce health and hygiene drives in rural areas TECHNOLOGICAL:…

    • 1068 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    EXTERNAL (PEST) Pestle Analysis is originally known as PEST Analysis, it is used to determine the impact of the external factors on the organization. Francis Aguilar was the one who originate this tool; he believes that PEST act as an important factor in scanning the business environment (Pandey, 2011). PEST stands for Political, Economical, Social and Technological factors. According to Pandey (2011) PESTLE Analysis is used to examine the current and future state of the industry an organization belongs to.…

    • 832 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Jco Doughnut Case Study

    • 1006 Words
    • 5 Pages

    (the rivals are like dunkin donuts, Krispy Kreme, etc.). • Government regulations (licensing, laws) 2.1 Table Swot Analysis 3.0 PESTEL Analysis PESTEL analysis is used to study a company’s external environment for making decision. This includes Political, Economic, Social, Technology, Environment, and Law. PESTLE Analysis will help you for determine these factor will affect the performance and activity to your company for long term. Dimensions Remarks Political • The tax in Indonesia is high.…

    • 1006 Words
    • 5 Pages
    Improved Essays