Although the quality, design and technological specifications of consumer electronics remain important characteristics in the decision making process of a consumers’ purchase, marketing strategies and tactics have a crucial impact on the perception of existing and potential customers. The reputation of a company, including their ethical behaviour, from human resources to their impact on the environment at large and the perception of industry innovators in their specific market can influence the profits of a company in a significant manner.
This report has presented how the external environment can influence the marketing strategy of a company and how Samsung Electronics’ current practices are in line with the demands and realities of the consumer electronics market …show more content…
3.1. Political
One political aspect which influences corporations’ income is the level of corporate tax and customer taxation (HM Revenue & Customs, 2013). Any fluctuations in the corporate tax percentage can impact on the operations of a business and many companies chose to move their business headquarters in countries where the corporate tax is beneficial to their profit purposes. However, many corporations do not understand that this could potentially impact on the overall reputation of the corporation. Samsung Electronics operates as a South Korean based and owned business and in one year from 2010 to 2011 the company has seen an increase in taxes and dues of 11.7%. In spite of this, the company chose to remain loyal to its country of origin and, in turn, this has a positive impact on the ethical reputation of
This report has presented how the external environment can influence the marketing strategy of a company and how Samsung Electronics’ current practices are in line with the demands and realities of the consumer electronics market …show more content…
3.1. Political
One political aspect which influences corporations’ income is the level of corporate tax and customer taxation (HM Revenue & Customs, 2013). Any fluctuations in the corporate tax percentage can impact on the operations of a business and many companies chose to move their business headquarters in countries where the corporate tax is beneficial to their profit purposes. However, many corporations do not understand that this could potentially impact on the overall reputation of the corporation. Samsung Electronics operates as a South Korean based and owned business and in one year from 2010 to 2011 the company has seen an increase in taxes and dues of 11.7%. In spite of this, the company chose to remain loyal to its country of origin and, in turn, this has a positive impact on the ethical reputation of