PESTEL Analysis
PESTAL stands for: Political, Economic, Social, Technological, Environmental and Legal aspect of the industry. WE will look at each aspect one by one.
Political
Telecom industry started in 1950s in India with the introduction of telegraph . We can divide history of telecom into three different eras.
1) Pre-liberalization1
This era last till 1980s when liberalization took place. In this era having telephone was a status symbol rather than being a utility product. The number of users increased from 80,000 in 1948 to 2.15 million in 1980.
2) Liberalization and Privatization
In 1985 DOT (Department of Telecom) has been separated from Indian Post resulting foundation of MTNL and VSNL to take care of domestic as well as foreign communications. Due to increase in demand for telephones, telecom sector was opened …show more content…
Around 2008 due to huge competition among service providers tariff rates went down also handset were available at affordable priced leading to huge increase in customer base (mostly middle and lower income class).
Technology
Earlier CDMA cards were being used by service provider which made customer bound to the particular service provider. Introduction of GSM cards made it easy for everyone to switch service provider irrespective of handset they use. Cheaper handset made it easy for majority of Indians to avail the services.
Emergence of smart-phones, multitasking abilities, camera, office apps, various utility apps, cloud storage etc. are increasing the use of Data-network provided by cellular companies. Apart from Mobile phones people are using networks for their Tablets, Data-sticks (Dongle), etc. To facilitate fast data connection 3G services have been introduced. Next version of 3G is 4G. Airtel 4G-LTE services are available in 15 cities in India (airtel_4G)
PESTAL stands for: Political, Economic, Social, Technological, Environmental and Legal aspect of the industry. WE will look at each aspect one by one.
Political
Telecom industry started in 1950s in India with the introduction of telegraph . We can divide history of telecom into three different eras.
1) Pre-liberalization1
This era last till 1980s when liberalization took place. In this era having telephone was a status symbol rather than being a utility product. The number of users increased from 80,000 in 1948 to 2.15 million in 1980.
2) Liberalization and Privatization
In 1985 DOT (Department of Telecom) has been separated from Indian Post resulting foundation of MTNL and VSNL to take care of domestic as well as foreign communications. Due to increase in demand for telephones, telecom sector was opened …show more content…
Around 2008 due to huge competition among service providers tariff rates went down also handset were available at affordable priced leading to huge increase in customer base (mostly middle and lower income class).
Technology
Earlier CDMA cards were being used by service provider which made customer bound to the particular service provider. Introduction of GSM cards made it easy for everyone to switch service provider irrespective of handset they use. Cheaper handset made it easy for majority of Indians to avail the services.
Emergence of smart-phones, multitasking abilities, camera, office apps, various utility apps, cloud storage etc. are increasing the use of Data-network provided by cellular companies. Apart from Mobile phones people are using networks for their Tablets, Data-sticks (Dongle), etc. To facilitate fast data connection 3G services have been introduced. Next version of 3G is 4G. Airtel 4G-LTE services are available in 15 cities in India (airtel_4G)