Whenever you go on shopping trip, whether its groceries, clothes, etc.; what makes you pick certain items up? “Typically, shoppers are looking for the core values in products which are: reliability, durability, easy maintenance, ease of use, a trusted brand name, and low price. Additionally, consumers may enact the consumer decision making process which, follows these five behaviors: recognition, information search, evaluation of alternatives, purchase, and post purchase” (Lamb). As a matter of fact, the manufacturers of products we purchase undergo a similar process when choosing whom they want to target as their prospective consumers; this concept is called Marketing mix. I took these processes in consideration when deciding who, what, when, where, and how I will advertise my product, the All -n- One Restoration Detailing kit.…