PESTLE analysis of Inditex Essay
This factor has become increasingly important in recent years but there is still a questioning of what is and what is not ethical since these considerations deal with the abstract terms of values, beliefs and behaviours which vary depending on culture. If ethical factors are managed strategically, the firm can achieve a competitive advantage. The fact is that consumers care as to whether or not a firm acts responsibly, taking care to address integrity, honesty and justice. This is explained in Porter and Kramer's article (2006).
PESTLE analysis of Inditex Technological Inditex has been used as an example of commendable use of technology throughout the years. In 1991, foreseeing the possibility of rapid international expansion, the group incorporated a series of Toyota robots into their manufacturing process. This allowed for a greater flexibility and for a production output which nearly doubled in the following two years. The complexity of the distribution system reached such levels of response that it was necessary to create a fully automated