Pestle Analysis Of Arcadia

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In Market Development sector, Arcadia has been entered new markets in the UK and globally by opening 14 Dorothy Perkins, Burtons and Evans concessions in 5 Tesco supermarkets (The Telegraph, 2016) and partnering with department stores Nordstrom and Myer in the USA and Australia. (Arcadiagroup.co.uk, 2014) (The Telegraph, 2016) The group also accessed online shopping and international delivery to serve the customers worldwide. (Topshop.com, 2016) Moreover, it provided click and collect service (The Telegraph, 2013), Topshop on-the-go app and Mobile site to enhance and target the customers who have less time to shop in the physical shores. (Internet Retailing, 2013) Finally, Arcadia launched cosmetic collection (campaign, 2010), as well as invested

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