Apple Inc Industry Analysis

Great Essays
For this assignment I will evaluate Apple Inc.’s business segments of computers, smartphones, and tablets while analyzing the Electronic Computer Manufacturing industry (NAICS 334111). This expanding global industry is comprised of a variety of electronics companies including Apple Inc., Samsung Electronics Co., and Hewlett-Packard Co. The concentration of this particular industry is somewhat high since the market is primarily occupied by several large firms. The life cycle of this industry started in the 1970s with home computing, followed by the introduction of PCs in the 1980s, adaptation of lifestyle PCs in the 1990s, digital music and downloading programs (like iTunes) in early 2000s, smartphones in 2007, and the arrival of the iPad/tablets …show more content…
The environment dimensions most relevant to this industry are the economic, technological, and social dimensions. The economy in this industry is booming, with a global trend of increasing customer interest in new technology. We can also see gaps forming between social classes as lower classes may not have access to the necessary technology that middle/upper classes have access to. Technology from this industry has become a part of everyday life and education, and has revolutionized social interaction. The technological environment is one of competitive technological development that has given us the opportunity for globalization of communication, technology and industry around the world. Information technology is now strewn across our society, so much that we don’t always recognize it as an information system at times. Clearly, the technology and social aspects are the greatest opportunities in the computer electronics industry, and the greatest threats are possible government regulations in the future. Since Apple and Samsung are leaders in this industry, it is likely that they will be best positioned to take opportunities, but are also most heavily exposed to …show more content…
Apple’s competitors are researching and developing just as Apple is, while trying to offer additional services to exceed Apple’s competencies. For example, Samsung allows customers to transition between phones across the google technology base. Apple could look into improving the compatibility of its software with non-iOS systems, but then again this unique system has made their system hard to imitate making it a hot commodity. Apple’s brand, innovation, and uniformity across product lines have made Apple successful while cutting costs and appealing to a wide variety of customers, so I do not think that a change in strategy would be advisable at this time – especially with the company still adjusting to new management without Steve Jobs. Overall, I believe that Apple has established a secure position in an attractive, growing market, and that the firm will prosper in the industry if it continues to pursue the KSFs of acquiring expert innovators while maintaining customer satisfaction and investor

Related Documents

  • Improved Essays

    The other threats are price wars and the advances technology changes, reduced range of price on production of hardware and Competitors of Samsung also being buyers can possible use patent of Samsung for their profit. Competitive positioning of Apple is their logical operating system for every product of them. Their all products are related together such as the iPhone, the iPad, the iPod and Mac computers therefore it creates the devices and system user friendly. This idea provides Apple the competitive advantages and loyalty of customer. Apple, Inc. is creating the devices and systems customer want and depends on…

    • 2273 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Offerings Complements Apple’s Inc. line of iPhones. Lower price competitors will try to compete with the new product. Marketing Already established customer base with an open mind for new products. Apple Inc. markets to everyone normally, therefore, will be marketing to a narrower target market. Personnel Experienced personnel in smartphones.…

    • 1211 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The rise of the technological age has made the PC industry a powerful and relevant one. Apple and IBM are the leading companies to create the new products that satisfy the demands of consumers who are influenced by the technological wave. Apple and IBM are influenced by the sociocultural factor by trying to capture this demographic of people who want to be experienced in the technology world. The PC industry is also shaped by legal factors ranging from lawsuits of patents to labor conflicts and…

    • 854 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Apple Oligopoly

    • 1324 Words
    • 6 Pages

    They become inefficient because they mostly depend on market control if any other competitor takes the higher rank by wonderful product introduction. Monopolistic competitive entities have modest level of market control whereas oligopolistic companies have strong degree of market control. Analysis of Apple Inc. with other Competitive Companies Apple has an "i" for revolutionary technology.Since its release, the company's Iphone has made a revolutionary change in the market of cell phones and mobile, tablet computing. One of its popular products, iPad tablet computer has become another twirl change in the technology market. In past few years, it was stated that Samsung is a strong competitor to Apple Inc. and engaged in a rivalry relationship.…

    • 1324 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Apple’s competitors are technologically advancing at the same rate as Apple. Competition is very aggressive in all areas of its business (Apple Inc., 2015). Other competitors have cut prices and lowered their product margins to gain or maintain a share of the market, even if that means losing money (Apple Inc., 2015). Apple stands steady by the quality of their product and keeps up to the competition but has not lowered their standards nor their prices very much. If you notice, Apple products maintain value longer than their competitors.…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Although the number of new consumer products Apple can has released is limited. Many of its new offerings, such as Apple TV, will have a limited time marketing.As technology grows the uses of cellphones grows causing the use of smartphones and tablets to lower the demand for Apple’s popular person computers and laptops. A big issue is the the safety of Apple's products. The growing opportunities for cyber criminals make Apple’s systems less safe and take away one of its strongest competitive traits, which is their reputation for high levels of security and safety. Thus making becoming the biggest issues in the technological…

    • 741 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    One article points out that “a key part of Apple’s approach to products is that it deliberately creates devices that will appeal to the broadest possible market. However, many people don’t seem to understand that Apple doesn’t chase niche markets. All they know is that someone else in the industry has a phone with a feature that Apple doesn’t include” (Moltz). Therefore, if Apple wants to continue increasing their profits, they need to develop more products that appeal to a different kind of market or even a market that hasn’t been addressed or provided for. There is no doubt that sales would increase if there were more differentiation within Apple products as well as an increase in their overall market.…

    • 2889 Words
    • 12 Pages
    Superior Essays
  • Improved Essays

    Later, Apple wants to dominate the market. The other manufacturers are also scrambling it in order to catch up with Apple, but only Samsung can compete with it. For Apple, they need a trial to protect their position, and Samsung needs an opportunity to prove themselves. So, it is no wonder that they will engage in patent wars to maintain their own patent. For this, they probably will have a lawsuit.…

    • 978 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Smartphone Adoption

    • 793 Words
    • 4 Pages

    The innovative organization like Apple and Samsung understand the rhythm of software and Hardware dynamics to entice the customer. The word of mouth for the next stage of growth spreads if there is a hot down load of the new version or new OS with exiting applications. Samsung has to sync the market skimming and OS value add to gain more market which is a weakness of other players except…

    • 793 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    How well do the pieces fit together? Most notable of Apple’s competitors in the market are other giant technology companies such as Hewlett- Packard, blackberry Inc., Google Inc. and Dell. Therefore, for the apple to be two steps ahead of its fierce competitors in the industry, the company has to continually develop strategies to keep them at the forefront of innovation. Certainly Apple’s reputation as the first to present unique products to consumers in the industry depicts the company’s chief element of the Apple’s overall competitive strategy; which is innovation. Impressively, the company has been able to differentiate its products from others in the market by continually leading innovations within the technology industry.…

    • 996 Words
    • 4 Pages
    Improved Essays