Apple Inc Industry Analysis

1270 Words 6 Pages
For this assignment I will evaluate Apple Inc.’s business segments of computers, smartphones, and tablets while analyzing the Electronic Computer Manufacturing industry (NAICS 334111). This expanding global industry is comprised of a variety of electronics companies including Apple Inc., Samsung Electronics Co., and Hewlett-Packard Co. The concentration of this particular industry is somewhat high since the market is primarily occupied by several large firms. The life cycle of this industry started in the 1970s with home computing, followed by the introduction of PCs in the 1980s, adaptation of lifestyle PCs in the 1990s, digital music and downloading programs (like iTunes) in early 2000s, smartphones in 2007, and the arrival of the iPad/tablets …show more content…
The environment dimensions most relevant to this industry are the economic, technological, and social dimensions. The economy in this industry is booming, with a global trend of increasing customer interest in new technology. We can also see gaps forming between social classes as lower classes may not have access to the necessary technology that middle/upper classes have access to. Technology from this industry has become a part of everyday life and education, and has revolutionized social interaction. The technological environment is one of competitive technological development that has given us the opportunity for globalization of communication, technology and industry around the world. Information technology is now strewn across our society, so much that we don’t always recognize it as an information system at times. Clearly, the technology and social aspects are the greatest opportunities in the computer electronics industry, and the greatest threats are possible government regulations in the future. Since Apple and Samsung are leaders in this industry, it is likely that they will be best positioned to take opportunities, but are also most heavily exposed to …show more content…
Apple’s competitors are researching and developing just as Apple is, while trying to offer additional services to exceed Apple’s competencies. For example, Samsung allows customers to transition between phones across the google technology base. Apple could look into improving the compatibility of its software with non-iOS systems, but then again this unique system has made their system hard to imitate making it a hot commodity. Apple’s brand, innovation, and uniformity across product lines have made Apple successful while cutting costs and appealing to a wide variety of customers, so I do not think that a change in strategy would be advisable at this time – especially with the company still adjusting to new management without Steve Jobs. Overall, I believe that Apple has established a secure position in an attractive, growing market, and that the firm will prosper in the industry if it continues to pursue the KSFs of acquiring expert innovators while maintaining customer satisfaction and investor

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