* Culturally pub center of social life, place to meet friends and for locals to talk with people
* Easily (easy to get to, use, or understand) as pub located close to Town Centre on main route in and out of town
* (only happening or existing in one small place) location/stadium known for performing jobs, live music, themed nights for younger people (who use a product or service)
* (having to do with people and their ages, races, incomes, etc.) increased local student population
* Media concern with negative parts of 'binge drinking'
* Increased knowledge of health concerns
* Increased advertising on (newspapers, TV, radio, etc.) of drinking alcohol responsibly
* Wider choice and taste of alcoholic drinks in supermarkets for people