Pest Analysis Essay

13748 Words Nov 10th, 2012 55 Pages
CHAPTER 1
AN OVERVIEW OF THE TRAVEL INDUSTRY

PART I: THE TRAVEL INDUSTRY IN THE PAST

A. THE HISTORY AND DEVELOPMENT OF TOURISM

o The civilization of ancient Greece. Key event: The Olympic Games of 776 BC were the first international tourist event. o The Romans. Key event: First roads were built. o Early Christianity. Key event: Pilgrimages and visits to holy places. o 17th and 18th centuries. Key event: Nobility went on Grand Tours. Trips for health reasons to spa towns and seaside resorts. Stagecoaches and coaching inns developed. o 19th century. Key event: Steam transport (boats and trains). First organized tours and excursions by Thomas Cook. Growth of hotels and resorts in Europe. Introduction to
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Vietnam became an official member of PATA. A lot of international tourist enterprises and domestic tourist enterprises founded (10 international tourist enterprises & 30 domestic tourist enterprises in 1990; 78 international tourist enterprises & 254 domestic tourist enterprises in 1997; improvement of the quality & quantity of tours) - 31/03/1990: Vietnam General Department of Tourism ( belonging to Ministry of Culture, Information, Sport and Tourism). - 12/08/1991: Vietnam General Department of Tourism ( belonging to Ministry of Trade and Tourism). - 26/10/1992: Vietnam General Department of Tourism ( Independent Department belonging to the Government). - 1994: PATA Vietnam founded - 1995: Vietnam – an official member of ASEANTA

PART II: TODAY’S TRAVEL INDUSTRY

I. KINDS OF TRAVEL

A. Definition of Travel

What is travel? Travel is going from one place to another- and doing things when arriving there- for reasons not associated with everyday life. Other Travel Terminology • Tourism: Definitions of Tourism developed by the WTO (World Tourism Organization) - International Tourism consists of inbound tourism. - Visits to a country by non-residents and outbound tourism residents of a country visiting another country. - Internal Tourism: Residents of a country visiting their own country. - Domestic Tourism: Internal Tourism plus indound

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