Pest Analysis of Nigeria Essay examples

3444 Words May 3rd, 2012 14 Pages
SWOT Analysis of the Nigerian Business Environment

SWOT Analysis of the Nigerian Business Environment

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SWOT Analysis of the Nigerian Business Environment 1

Contents Business Environment of Nigeria ……………………………………………………...4 SWOT Analysis ………………………………………………………………………..5 Conclusion ……………………………………………………………………………16 References ……………………………………………………………………………17

SWOT Analysis of the Nigerian Business Environment 2

SWOT Analysis of Nigerian Business Environment Every country has its own business environment, just as every organization has its own set culture and business surroundings. While undertaking a business locally or abroad, the managers or CEOs of the organizations have to
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The short, medium, and long-term loans are easily provided to the people to start their businesses within the country. The monetary policy of Nigeria is mobilized and in control to manage the supply of money in a way which does not result in excessive appreciation or devaluation of the currency. The country has the fastest growing telecommunication as well as the largest oil and gas sector, which generated over 90% of the foreign exchange earnings towards the country (The Business Trade and Investment Guide, 2009). These sectors are the strengths of the country’s business and provide platform of investment to the entrepreneurs. The country has a current population of over 150 million and the rate of young, active, and mobile population reaches to 40%. This is a positive point when it comes to obtaining labor force for new and existing businesses in the country. Nigeria has the potential for growth and stability. It is a strong place for the businessmen to flourish their business. Since it has been included in the list of N-11 countries, its goodwill and expectations of growth have given great hope to future investors.

2. Global Environment Nigeria can take advantage of going global. It has its strong oil and gas sector which can help it earn a lot of foreign exchange in the field of exports. The country has obtained the membership of African Growth and Opportunity Act of the USA. Under this act, Nigeria and other Sub-Saharan African counties have agreed to

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