Nestle is well known for being International recognised in food and beverages sector all around the globe with a history of more than 150 years of operations in almost every country. With producing successful and quality products along with their business strategies, Nestle has approximately 339000 people and has operation or factories in every region (www.Nestlé.com). The company currently owns a various consumer brands including PowerBar, Kit-Kat, Nescafe, and Carnation and so on, these are the brands that have dominant position in various market. However, it is noticed that Nestlé’s industry leadership depends mainly on their Research and Development (R &D) activities and networks. It enables the company for providing safe and healthy, beverages
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Other significant aspect is that government regulation and laws for certifying safe and natural ray material, fraud or bribery and public financial disclosure extremely influence each and every stage of Nestlé’s strategic planning and Organisational life.
Economical
No doubt about that Nestle has benefited from improving investment for environmental control and economic development more particularly in developing countries. However, it is also important for the company while taking purchasing power and consumer’s income level into consideration whenever they are planning to enter in new region or for new product launch.
Socio-cultural
Usually there are various issues which needs to be taken under consideration by Nestle while operation in international market. As currently, the change in urbanisations, life style, several choices, and occurrence of globalisation has led to increase consumer’s acceptance for new diverse products. Therefore, considering clear aspect of socio cultural environment, it is necessary that Nestle must capture the consumer preference and behavior for planning out effective and good business strategies in world …show more content…
Strong Brands Recognition
Nestle being on the renowned and recognised brands of the world. The logo reflects a mother nurturing and feeding her child with healthy and rich nutrition. Thus, the company basically highlights this message with the help of community with their consumers, marketing campaigns and promotions and improving and building strong public relations.
Organisational decentralisation
The structure of the company is decentralised which allows them each and every business unit of Nestle to take part in decision making in relation to their business operations. It is true that Nestlé’s products are diversified and it has helped them to satisfy the needs of the customer in order to prevent competitors from getting recognition.
Large investment in R&D and Innovation
It is evaluated that approximately 98% of company’s sales is generated from operating in international markets. All such accomplishments are possible from company’s continuous hard work and innovation in new product lines, marketing strategies and R&D development. Therefore, Nestle has gained great competitive advantage so far as compared with their
Other significant aspect is that government regulation and laws for certifying safe and natural ray material, fraud or bribery and public financial disclosure extremely influence each and every stage of Nestlé’s strategic planning and Organisational life.
Economical
No doubt about that Nestle has benefited from improving investment for environmental control and economic development more particularly in developing countries. However, it is also important for the company while taking purchasing power and consumer’s income level into consideration whenever they are planning to enter in new region or for new product launch.
Socio-cultural
Usually there are various issues which needs to be taken under consideration by Nestle while operation in international market. As currently, the change in urbanisations, life style, several choices, and occurrence of globalisation has led to increase consumer’s acceptance for new diverse products. Therefore, considering clear aspect of socio cultural environment, it is necessary that Nestle must capture the consumer preference and behavior for planning out effective and good business strategies in world …show more content…
Strong Brands Recognition
Nestle being on the renowned and recognised brands of the world. The logo reflects a mother nurturing and feeding her child with healthy and rich nutrition. Thus, the company basically highlights this message with the help of community with their consumers, marketing campaigns and promotions and improving and building strong public relations.
Organisational decentralisation
The structure of the company is decentralised which allows them each and every business unit of Nestle to take part in decision making in relation to their business operations. It is true that Nestlé’s products are diversified and it has helped them to satisfy the needs of the customer in order to prevent competitors from getting recognition.
Large investment in R&D and Innovation
It is evaluated that approximately 98% of company’s sales is generated from operating in international markets. All such accomplishments are possible from company’s continuous hard work and innovation in new product lines, marketing strategies and R&D development. Therefore, Nestle has gained great competitive advantage so far as compared with their