Pest Analysis for Apparel Industry Essay

723 Words Mar 18th, 2013 3 Pages
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Demand Analysis of Kid’s Wear Market

By: Jayakumari.M and Sankar

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Demand Analysis of Kid’s Wear Market
By: Jayakumari.M and Sankar
Abstract Kid’s wear is getting its importance and scope in today’s market. Dynamics of children’s wear are changing with manufactures& retailers burgeoning private brands. Considerable amount of studies of have been done on kids wear market. Recent studies shows that markets for children’s wear were increased from time to time. This report focuses on the Coimbatore, Tirupur and Erode Kids wear market, its structure, size, growth rate & market trends. It provides a comprehensive analysis of the characteristics, and growth drivers of the
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Most importantly it presents the relative comparison of cities in kids segment along with a future outlook for the sector.

Rationale of the Study This work has been undertaken to study the Kid’s wear market in Tamil Nadu (Coimbatore, Erode and Tirupur). In-depth information has been gathered regarding its size, current scenario, prevalent practices and potential with special reference to Kid‘s wear segment. Efforts have also been made to collect first hand data from the leading Kid’s wear Distributors’, Retailers’ and end-users’ studied to gather information about their preferences. Regional Analysis for Kid’s Wear Market Strengths: A market with large hidden strength. Industry with never declining demand. Product has unsubstitutable demand. Percentage Analysis Results of the Stores in Erode Area Store Type Valid Frequency Percent MBO 2 8.0 Ordinary Retail Outlet 23 92.0 Total 25 100.0 Inference: From this above table it is inferred that 8% of stores are placed as Multi-Branded Outlets. Thus the Ordinary Retail Outlets stores are placed about 92% which is more than the other two store types. Thus Ordinary Retail Outlets are more in Erode. Valid yes Prime Location Frequency 25 Percent 100.0

Inference: From this above table it is inferred that all the stores are established in prime location like Jawahar Bazar, Kovai Road, etc., in and around Erode. Valid below 1000 Sq.ft 1000-1500 Sq.ft 1500-2500 Sq.ft Total

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