Business Analysis: The Pest Analysis Of Barclays

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The definition of Pest analysis is a management apparatus for analyzing some of the external environment that operate upon a business. Pest Analyses do not have any command over these factors but it will have to be conscious of them and respond to them if it is to remain competitive in the market. This tool gives you the option to assess the market for a business or organizational unit, pest analysis becomes successful in a brainstorm meeting, as it gives you the idea on how to tackle the external environment. The pest analysis tool is used for: business and strategic planning, marketing planning, business and product development and last research reports. All together these factors could become a threat for most businesses, so that’s why most …show more content…
It will also increase the risk of customers who borrowed money from Barclays will not be able to pay their loans back. Unemployment will also mean that Barclays will lose customers and it will affect the Barclays profits.
Interest rate affects Barclays because the cost of capital will either be cheaper or dearer for this particular bank. Consumers that are taking on debts will have less money or more money to spend, so this is an external factor that Barclay’s managers or owners monitor.
Technological factors also affect Barclays because it saves time for consumer or there selves. An example is that Barclays created online banking in the 21st century, so this meant that customers could monitor their accounts online rather than visiting the banks. It also improved Barclay’s data, as they could store the consumer’s data without having difficulties of running out of storing date.
Another technologic factor that affected Barclays is the ATM service. The ATM service gave the consumers the chance to make deposits or cash withdrawals from any locations twenty four hours a day. Barclays is able to make profit from this, as they are able to receive deposit from consumers any time of the day. (Electronic source, write pass, November 16,

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