The two ads I will be comparing are two ads about drinks that the brand intends to sell, One of them being ‘The legend of the lemon tree’ (SOLO) and the other being ‘Add a little sparkle’ (Mount Franklin). Both of these ads are about thirst and drinks, but one of them (Mount franklin) selling water and the other (SOLO) selling a lemon soft drink. These two ads are different in the way of what type of audience they target as SOLO targets a man who is strong and well deserving whereas the Mount Franklin’s ad targets the audience of both genders but mainly women trying to get you to feel “sexy” or “like Jennifer Hawkins” when drinking the “healthier option” of Mount Franklins water. There intentions are similar as the both want you to buy the
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Persuasive techniques are used all the time in advertisements, we just don’t seem to notice them. These two ads have very similar techniques used, for example did you notice the exaggeration in these two ads? probably not because we don’t pay much attention to it, for example in the SOLO ad would the man really chase down a barrel of water, jumping to stop it go off a cliff, and what about the Mount Franklin ad where she just walks across the road into a forest in her spectacular costume just to get a drink of water. Exaggeration was everywhere in those two ads just like many other similarities. This is just one of the techniques used in both of these ads, as there are many more such as sound, logos and slogans. Persuasive techniques were not the only similarities between these two ads as there intentions where practically the same as that they both want you to purchase the product whilst thinking or feeling certain images or emotions. They also both want you, the consumer to remember the product so that when you see it you’ll buy it. As you can tell there are many similarities between both of these ads, and you might not notice them at first
Persuasive techniques are used all the time in advertisements, we just don’t seem to notice them. These two ads have very similar techniques used, for example did you notice the exaggeration in these two ads? probably not because we don’t pay much attention to it, for example in the SOLO ad would the man really chase down a barrel of water, jumping to stop it go off a cliff, and what about the Mount Franklin ad where she just walks across the road into a forest in her spectacular costume just to get a drink of water. Exaggeration was everywhere in those two ads just like many other similarities. This is just one of the techniques used in both of these ads, as there are many more such as sound, logos and slogans. Persuasive techniques were not the only similarities between these two ads as there intentions where practically the same as that they both want you to purchase the product whilst thinking or feeling certain images or emotions. They also both want you, the consumer to remember the product so that when you see it you’ll buy it. As you can tell there are many similarities between both of these ads, and you might not notice them at first