While zoning out to our favorite late night television program, we notice a familiar commercial; with the sad, neglected, and abused animals. As much as we try to show no sympathy our heartstrings pull in every direction. However, this advertisement does not want us to feel sympathy, they want us to donate. In fact, they lead us to believe our small donation will make a lasting difference in this animal’s life. Surely, by the end of this advertisement we fight the urge to cry, by giving the ASPCA $18 a month. This advertisement in particular shows a brown dog amidst the gray background, the fence which cages him is blurred and our true focus is drawn towards him. The pain present in his eyes we can see tears of suffering. Next, our vision
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In this advertisement the name ASPCA instantly makes them credible. We know and trust them as individuals who work with the community to keep animals safe and protect their wellbeing. Because they have an established name they can use this as a way to show us that this donation will do good for society and will benefit more than just the consumer. Also the name of the campaign, “We are Their Voice” shows that the ASPCA wants nothing more than to be the voice of those who cannot speak. By showing us they are speaking for the abused animals, we realize that the ASPCA must be an honest, trustworthy company. By using all three appeals, this advertisement has the viewer opening up their …show more content…
When viewing this image we draw the conclusion that animals need our help because they cannot speak for themselves and that a small donation can go a long way. The most memorable part of this advertisement is that so little money can actually help them. It is certainly unbelievable that only $.60 a day can truly matter in the fight to rescue animals from their prisons created by abusers. This advertisement matters because animals provide so much to those that love them. I know from experience that after a hard day there is nothing more rewarding than a wagging tail, to image that not every animal lives as blessed as my dog makes me want to change that. Knowing that with only $.60 a day that I can make a difference, gives me that sense of relief that other animals can have the same life as my
In this advertisement the name ASPCA instantly makes them credible. We know and trust them as individuals who work with the community to keep animals safe and protect their wellbeing. Because they have an established name they can use this as a way to show us that this donation will do good for society and will benefit more than just the consumer. Also the name of the campaign, “We are Their Voice” shows that the ASPCA wants nothing more than to be the voice of those who cannot speak. By showing us they are speaking for the abused animals, we realize that the ASPCA must be an honest, trustworthy company. By using all three appeals, this advertisement has the viewer opening up their …show more content…
When viewing this image we draw the conclusion that animals need our help because they cannot speak for themselves and that a small donation can go a long way. The most memorable part of this advertisement is that so little money can actually help them. It is certainly unbelievable that only $.60 a day can truly matter in the fight to rescue animals from their prisons created by abusers. This advertisement matters because animals provide so much to those that love them. I know from experience that after a hard day there is nothing more rewarding than a wagging tail, to image that not every animal lives as blessed as my dog makes me want to change that. Knowing that with only $.60 a day that I can make a difference, gives me that sense of relief that other animals can have the same life as my