Don 't Drink and Drive
Curstain Yarber
English 201.002
Mrs. Ferley
September 7, 2016
Curstain Yarber
Mrs. Ferley
English 201.002
7 September 2016
Don 't Drink and Drive Open a newspaper, turn on the television, browse the internet and come across articles or news reports covering fatal accidents due to driving while intoxicated. Everyone knows the laws and has heard the phrase “don 't drink and drive” since they 've been a child, yet people are victims of drinking and driving collisions everyday. Pounding a statement into their head and taking them into custody has not stopped drinking and driving, so what will? Ads that are realistic and graphic, such as the drinking and driving ad by Bavarian Motor Works, that …show more content…
The photograph is the focus of the ad on a clean background and triggers emotions like sadness and fear. Viewing this image could make someone sad because of the thought of a loved one being injured in a drinking and driving accident, it also appeals to sadness because most people will feel sad for the body with an artificial leg. What they went through, whether the driver or a victim must have been traumatic and is going to affect them forever now. Fear can be associated with this advertisement because it shows potential consequences that could happen after drinking and driving. Many people would fear an amputation. BMW did not mean for the ad to be taken in a negative way, but show how serious drinking while intoxicated can be. “This ad was clearly created to spread awareness about the dangers of drinking and driving,” confirms Borhan, “and to make people think twice about engaging in this behavior” (Borhan). The ad not only appeals to emotions, but has a BMW logo in the bottom right hand corner that makes it credible since BMW is a well known manufacturer of automobiles. The audience can be persuaded by reason with this ad because it is logic. Human limbs are being compared to vehicle parts. The ad states that unlike car parts, body parts are not as …show more content…
Not everything lost in an accident from drunk driving is replaceable, parts for cars may be, but human bodies are not. Before stepping out of a bar and into a vehicle, take a moment to think about what is happening. No one is in the right position to operate a vehicle while under the influence of alcohol. Most people can not image being put in the position the person in this advertisement is in. How painful was the injury? Was the operation traumatic? How much did medical bills cost? Was it hard to learn how to walk on an artificial leg? Wrecks are seen on the new everyday involving drunk drivers and these advertisements are not one in a million, so why are lives still being risked through drinking and driving? Do not drink and drive, it can cause injuries and cost thousands of dollars. Works Cited
Borhan, Yasmin. "Rhetorical Analysis." Yasmin Borhans Blog. WordPress, 3 Oct. 2014. Web. 06 Sept. 2016.
Clark, Joe. "A Leg to Stand On." Casey Pieretti, Amputee Skater (Joe Clark). N.p., 2 June 2002. Web. 06 Sept. 2016.
"Drunk Driving Fatalities." Responsibility.org. Foundation for Advancing Alcohol Responsibility, n.d. Web. 06 Sept. 2016.
"Mothers Against Drunk Driving." MADD - Mothers Against Drunk Driving. N.p., 2016. Web. 06 Sept.
Curstain Yarber
English 201.002
Mrs. Ferley
September 7, 2016
Curstain Yarber
Mrs. Ferley
English 201.002
7 September 2016
Don 't Drink and Drive Open a newspaper, turn on the television, browse the internet and come across articles or news reports covering fatal accidents due to driving while intoxicated. Everyone knows the laws and has heard the phrase “don 't drink and drive” since they 've been a child, yet people are victims of drinking and driving collisions everyday. Pounding a statement into their head and taking them into custody has not stopped drinking and driving, so what will? Ads that are realistic and graphic, such as the drinking and driving ad by Bavarian Motor Works, that …show more content…
The photograph is the focus of the ad on a clean background and triggers emotions like sadness and fear. Viewing this image could make someone sad because of the thought of a loved one being injured in a drinking and driving accident, it also appeals to sadness because most people will feel sad for the body with an artificial leg. What they went through, whether the driver or a victim must have been traumatic and is going to affect them forever now. Fear can be associated with this advertisement because it shows potential consequences that could happen after drinking and driving. Many people would fear an amputation. BMW did not mean for the ad to be taken in a negative way, but show how serious drinking while intoxicated can be. “This ad was clearly created to spread awareness about the dangers of drinking and driving,” confirms Borhan, “and to make people think twice about engaging in this behavior” (Borhan). The ad not only appeals to emotions, but has a BMW logo in the bottom right hand corner that makes it credible since BMW is a well known manufacturer of automobiles. The audience can be persuaded by reason with this ad because it is logic. Human limbs are being compared to vehicle parts. The ad states that unlike car parts, body parts are not as …show more content…
Not everything lost in an accident from drunk driving is replaceable, parts for cars may be, but human bodies are not. Before stepping out of a bar and into a vehicle, take a moment to think about what is happening. No one is in the right position to operate a vehicle while under the influence of alcohol. Most people can not image being put in the position the person in this advertisement is in. How painful was the injury? Was the operation traumatic? How much did medical bills cost? Was it hard to learn how to walk on an artificial leg? Wrecks are seen on the new everyday involving drunk drivers and these advertisements are not one in a million, so why are lives still being risked through drinking and driving? Do not drink and drive, it can cause injuries and cost thousands of dollars. Works Cited
Borhan, Yasmin. "Rhetorical Analysis." Yasmin Borhans Blog. WordPress, 3 Oct. 2014. Web. 06 Sept. 2016.
Clark, Joe. "A Leg to Stand On." Casey Pieretti, Amputee Skater (Joe Clark). N.p., 2 June 2002. Web. 06 Sept. 2016.
"Drunk Driving Fatalities." Responsibility.org. Foundation for Advancing Alcohol Responsibility, n.d. Web. 06 Sept. 2016.
"Mothers Against Drunk Driving." MADD - Mothers Against Drunk Driving. N.p., 2016. Web. 06 Sept.