Persuasive Essay: The Truth Campaign

The Truth Campaign is an organization attempting to stop smoking of cigarettes in teens using televisions and online advertisement. They are a non-profit organization with an important mission that a lot of effort is being put towards with tons of different ads targeted at different types of people from our generation. These ads try and relate to the lives of teens in this generation, some seem overkill why others can really make you think about quitting. The goal of the Truth campaign to end smoking with this generation is extreme one but with their advertisement seemingly everywhere it could be a possibility. Smoking is very well known to have many harmful chemicals and cause dieses including cancer, yet people still smoke them. Cigarettes come with a warning message about health issues on the box so why does truth campaign feel the need to spread this knowledge in advertisements? Because they feel that our generation is smoking them to be cool fit in or just following a habit there parents have. Truth will restate the facts that it can cause dieses and really damage your body in the future, but include a visual with their ads that can …show more content…
They state facts to scare the audience into never wanting to smoke or to quit. On the website they have a humongous list of facts entirely on cigarettes. Some of these seem facts seem weird and just not necessary such as “ not smoking in your profile picture will give you double the matches” and they claim only 9 % of teens smoke cigarettes now. I find this hard to believe as I know many people that smoke cigs regularly including myself or will ask to hit a lit one, their surveys cannot be that accurate in my opinion. According to their website in the last year there has been a 9% percent drop in teen smoking I’m interested in following those stats to see if they ever reach there incredibly unlikely goal of