Persuasive Essay Pepsi Vs Coke

Every year, large companies spends hundreds of thousands of dollars on advertisement for each major holiday. This not only requires a lot of money, but creating a truly persuasive ad requires more thought than meets the eye. And with Halloween just around the corner, all types of franchises are taking advantage of the persuasive opportunities of this spooky holiday. More specifically, Pepsi cleverly employs the use of simple artistic contrast alongside the cunning nature of symbolism to ultimately persuade consumers to drink Pepsi rather than Coke.
The first element presented to the reader is the symbolic nature of the Pepsi can wearing a Coke cape; this simple visual aspect creates a much larger and more meaningful message to be conveyed (Figure 1). While considering the …show more content…
By replacing the text with “Everyone wants to be a hero”, Coke transformed a scary costume into the much more positive idea of superheroes. Although the positive feeling of superheroes contrast the negative tone given off from the background, the ad employs some thoughtful persuasion. A cape is one aspect of a selfless superhero whose goal is to save the world and by suggesting that the Pepsi can wants to be a “Coke Superhero”, Coca Cola implies that Coke is the superior brand that is more favorable over just another normal can of soda.
Overall, Pepsi creates a quite creative and spooky ad that later sparks a ridiculing retaliation from Coke. Although Coca Cola does not benefit from the now, out of context setting, the brand creates a creative and witty ad that wins over many consumers. In their own way, the Pepsi franchise masterfully combines light and color contrast with a meaningful symbol to form a strong and cohesive Halloween ad for Pepsi products. Now, with Halloween coming near, you’ll have to pick your poison: Coke or