Formally known as ‘The touring Car Championship’ established in 1960 this sport has been subject to 56 years of major technological adjustments and advancements. Adjustments in rules, regulations and name, advancements in engines and drive type, advancements in track surfaces all resulted to the win of many different types of cars. Its title changed from the traditional ‘Australia Touring Car Championship’ to the ‘Shell Championship Series’ in 1999. In 2003 the series became known as …show more content…
Held in some form since 1960, is the most famous race on the V8 Supercars calendar, as well as the longest both in terms of race distance and race time. The race is run over 161 laps of the Mount Panorama Circuit, 1000 km in total, with the race taking between six and seven hours to complete. And with huge technical advances in the way the sport is performed as well as presented, the audience has changed as well. The days of the V8s being the exclusive cultural property of Aussies and Kiwis are long gone. These days, racing is big business and a truly international affair. The V8 Supercars organisation now stages events all over the globe – from Austin, Texas to Bahrain and Abu Dhabi. Due to this vast spectator appeal, advancements in the way we watch this sport has continued to evolve with the race and the car. Some of these include cameras and audio in and outside the cars allowing the audience to get an understanding of whats happening inside and outside the car, cameras located over and on the track and TV times dedicated to the races therefore all increasing the appeal to the audience. Millions of dollars a year go into the advertising of this sport due to the many sponsors that support the sport e.g ROCKSTAR, PEPSI, CASTROL, MOBIL and REDBULL being all major