Water companies enjoy claiming that their water is more purified than others. For instance, SmartWater is said to provide enhanced hydration, vapor distilled purity, and long-lasting energy. It is renown for it’s presentation and “cloud water purity”. This advertisement is successful with its use of celebrity endorsement, emotional words and snob appeal.
The first thing people will notice about this advertisement is the face of the famous actress and beauty icon, Jennifer Aniston. The reasoning behind this is the idea that if a celebrity believes a product is good, you should believe it aswell. SmartWater uses Jennifer Aniston to show that big and successful people are behind the successful water brand. Seeing an attractive and popular public …show more content…
This water could be seen as one of the self-righteous ‘snobs’ of the water industry because of the high-price. A 6 pack of SmartWater is around $20-$30 while any other generic brand will sell you a 24 pack for around $3-$5. Not only that, but Jennifer Aniston, a very wealthy person, is shown holding the water bottle. This will make someone who usually can not afford it want to buy it anyways because it will give them the image of a wealthier person. It will make them seem and feel too good for any other generic water brand.
Purity, distilled and vapor are all words used to create logic. By using the term “vapor-distilled purity”, the viewers can ensure themselves that the water is clean, and healthy. This brand is trying to grab your attention by emphasizing that if you drink their water, then you will become healthier, energized, and hydrated. The words “pure temptation” followed by “you know you want it” makes the viewer think
This advertisement is simple and straight and to the point and that is what makes it so effective. After looking at it, it makes you think about drinking SmartWater, even if you’ve never had SmartWater before. Since an attractive and healthy celebrity is drinking it, you think that you should drink it too. 'luxury' and 'modernity' can be
The first thing people will notice about this advertisement is the face of the famous actress and beauty icon, Jennifer Aniston. The reasoning behind this is the idea that if a celebrity believes a product is good, you should believe it aswell. SmartWater uses Jennifer Aniston to show that big and successful people are behind the successful water brand. Seeing an attractive and popular public …show more content…
This water could be seen as one of the self-righteous ‘snobs’ of the water industry because of the high-price. A 6 pack of SmartWater is around $20-$30 while any other generic brand will sell you a 24 pack for around $3-$5. Not only that, but Jennifer Aniston, a very wealthy person, is shown holding the water bottle. This will make someone who usually can not afford it want to buy it anyways because it will give them the image of a wealthier person. It will make them seem and feel too good for any other generic water brand.
Purity, distilled and vapor are all words used to create logic. By using the term “vapor-distilled purity”, the viewers can ensure themselves that the water is clean, and healthy. This brand is trying to grab your attention by emphasizing that if you drink their water, then you will become healthier, energized, and hydrated. The words “pure temptation” followed by “you know you want it” makes the viewer think
This advertisement is simple and straight and to the point and that is what makes it so effective. After looking at it, it makes you think about drinking SmartWater, even if you’ve never had SmartWater before. Since an attractive and healthy celebrity is drinking it, you think that you should drink it too. 'luxury' and 'modernity' can be